Winner In:
Best Marketing Solution
ActiveCampaign’s category-defining customer experience automation (CXA) platform helps businesses around the world meaningfully engage with their customers every day. As proof of its business impact for customers, the company has grown from one office with 20 employees in 2016 to 750+ employees servicing 130,000+ customers in 170 countries. ActiveCampaign helps businesses of all sizes grow by removing the silos across data sources, communication channels and teams. With CXA, organizations can automate personalized experiences across the entire customer lifecycle that feel authentic, so they can scale their business to any size. The importance of personal relationships was amplified during the pandemic when many small businesses had to pivot to a digital strategy, take on more responsibility with fewer employees or even rework their entire business model. That’s where ActiveCampaign’s CXA solution comes in. It gives businesses of all sizes a way to automate omnichannel customer campaigns and create 1-1 experiences, connecting the dots across every customer-facing function (marketing, sales, support) and every channel so communications are seamless, personal and relevant. ActiveCampaign’s machine learning features make over 1M predictions daily, and it automates 2.5B customer experiences weekly. In just months after adopting ActiveCampaign, Morrow Auto recovered 26% of their abandoned carts and won back $30,000 in potentially lost sales.