A three-year process at IRONMARKETS has led to a new platform called BlackBoxLG. B2B media veteran Jim Bagan (pictured), VP, demand generation & education for IRONMARKETS (formerly AC Business Media), says it can be that “trusted source” for other publishers.
“So I have a true story,” Bagan told me towards the end of our Zoom interview about BlackBoxLG, IRONMARKETS’ new platform. It allows media companies to sell—or purchase—from a single source provider built around a network of the top 1.5% of lead generation databases in the United States.
“I had a salesperson from an organization [I was working with] call me the other day from a parking lot, and he’s like, ‘Hey, I’m 20 minutes in from talking to this client, and can you just spend some time with me and really just go through it again.’ This is what it’s all about. We love to do that.”
What’s new about this platform that IRONMARKETS is now marketing to other media companies is that, it’s from one B2B publisher to another.
“BlackBoxLG is a way to democratize and scale lead generation for the B2B market outside of it,” Bagan explained. “And the reason why I say outside of it [is because] I spent some time over in the IT industry, selling content syndication and lead generation, and they have it down to a science—so much so that they’ve been buying leads for a very long time…
Lead generation has always been a critical component of any successful B2B strategy, serving as the gateway to identifying and nurturing potential clients. With advancements in technology, businesses can now leverage a wealth of tools to automate and optimize the lead generation process. However, despite these tools, the true value lies in the ability to connect with high-quality leads in a meaningful and personalized way.
As companies become more sophisticated in targeting specific markets, platforms like BlackBoxLG are redefining how leads are captured and sold. By offering a network built on the top 1.5% of lead generation databases in the United States, they provide a streamlined approach for media companies and businesses alike to acquire leads that are not only relevant but also primed for conversion.
For businesses looking to take their lead generation efforts a step further, B2B appointment setting services offer a crucial advantage. These services go beyond just identifying leads—they help convert prospects into real, actionable opportunities by setting up direct appointments with decision-makers. By outsourcing this process to specialized services, companies can focus on nurturing relationships and closing deals, rather than spending valuable time on outreach.
With expertise in scheduling and managing appointments, these services ensure that every lead is given the attention it needs, increasing the likelihood of turning initial interest into lasting business partnerships.
“What we were able to do was to look at what was done there and bring it to traditional B2B markets, and we started internally. The challenges that we had with our lead generation program are pretty universal when it comes to B2B, outside of tech. And that’s your database challenge. That you have your list. And it’s a very good list. And it’s a list that obviously has an affinity for the product. But as marketers increasingly focused on ROI, finding accounts that make sense” was the key.
