Executive Director, Journalism Education Association (JEA)

Veronica Purvis, MSM, CAE is an award-winning, strategic association executive and brand leader as well as a speaker and author with over 20 years of experience leading staff and driving missions within member associations and nonprofits. Veronica is currently Associate Executive Director for the Skin of Color Society (SOCS), a medical society of dermatologists dedicated to improving health equity for patients of color. Since 2000, she has worn many hats, mainly as director of marketing/communications, including growing advertising sales, branding, communications, and marketing programs for biomedical and STEM organizations such as the American Council of Engineering Companies, the American Physiological Society, and the Federation of American Societies for Experimental Biology. Her experience has included strategic planning, developing on-site and remote teams, leading brands, re-brandings, and re-positionings, creating new products, spearheading membership recruitment and retention initiatives, and marketing all aspects of an association including extensive publications programs, education, meetings/conferences, public affairs, fundraising/development, partnerships, and more. She’s making it her mission to help others in their careers as well as to communicate the value of marketing/communications people and programs in driving change and growth.

Veronica is a Certified Association Executive (CAE) and holds a Master of Science in Management and Marketing. She’s an Adjunct Instructor for West Virginia University Reed College of Media. She’s committed to the non-profit industry’s advancement and serves in multiple capacities including on the American Society of Association Executives (ASAE) Marketing Professionals Advisory Council, as co-chair of the ASAE Branding Subcommittee, as chair of the Council of Engineering and Scientific Society Executives (CESSE) Membership Special Interest Group and co-facilitator for the CESSE Association Basics course, on the American Marketing Association (AMA) DC Chapter’s Diversity, Equity, and Inclusion Committee, mentor with the AMADC Marketing Mentors Network, and as a member of several other industry associations.