Todd Peterson

Senior Vice President of Audience Development

Todd is the Senior VP of Audience Development at Farm Journal, focused on working across departments to acquire and retain the most valuable audiences for our content and our advertisers.

Prior to Farm Journal, Todd spent 11 years at Hearst, the diversified information, services, and media company, as Vice President of Consumer Marketing in the newspaper media division. He was responsible for managing acquisition, retention, customer service, data analysis, and revenues.

Todd has pioneered new consumer products, including full-scale membership programs and utilizing AI to better communicate with customers. His passion for marketing data has been a major catalyst for transforming departments to react to the fast changes in the media industry. Prior to working for Hearst, he was the Vice President of Gatehouse Media based in Quincy, MA. He also spent eight years with Gannett in numerous positions.

A graduate of North Carolina State University with a bachelor’s degree in psychology, he also earned an MBA from Northeastern University’s in Boston, MA. He lives in upstate New York with his wife and two daughters.

 

Shopping Basket