Celebrating 20 years as president of Singer Communications, Sheri is passionate about helping associations solve their marketing and communications challenges. Both on staff and as a consultant, Sheri has worked with more than 75 associations. As an ASAE Gold-Circle award winner, Sheri has served on two ASAE councils and is the founder and organizer of Association Xchange (formerly the DC Swap), a free, national, virtual lunch and learn program for association executives. She has conducted more than 25 communications audits for associations.