Michael McLaren

CEO of Merkle B2B

Michael is the CEO of Merkle B2B and leads the global advancement of our fast-growing B2B practice. Bringing together five specialist B2B agencies, Merkle B2B delivers clients fully integrated, end-to-end B2B solutions. Michael brings proven international experience to his role serving these increasingly digital, data-driven, and customer-focused B2B marketers.

Michael is a successful, proven, and dynamic business leader who has held a variety of global executive roles in the US, Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications; working with key global clients, including IBM, Microsoft, Intel, and Cisco.

Michael joined Merkle from McCann Worldgroup, where he held several key executive roles spanning his 15-year tenure, first as worldwide account director on Microsoft; later as President of McCann Erickson USA; followed by a dual role as CEO of McCann Worldgroup Japan and Regional President of McCann Worldgroup Asia Pacific, where he oversaw operations in 14 countries; and finally, as CEO of MRM//McCann, where he was responsible for overseeing global P&L, client relationships, network operations, and international growth of the MRM//McCann global network.

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