Larry Hoffer is president and CEO of the Woodworking Machinery Industry Association, a trade association representing companies which import and distribute woodworking machinery in North America. As the chief staff officer, Larry is responsible for overseeing the day-to-day operations of the association, as well as program development, board relations, strategic planning, and all aspects of member recruitment, retention, and engagement. Larry was president of AM&P in 2018-2019 and currently serves as Membership Committee chair.