CEO & Founder, H2K Labs

Heather Holst-Knudsen has deep roots in the B2B world, having grown up in the renowned Thomas Publishing Company and other industry stalwarts such as Miller Freeman, Reed Elsevier, and IDG. In addition to working in media and events, Holst-Knudsen has extensive experience with SaaS and event tech. With years of leadership operating experience and a passion for the industry, she has been a recognized leader in omnichannel marketing, digital transformation, and data monetization. Holst-Knudsen’s expertise led her to found H2K Labs, specializing in generating financial returns from data and driving revenue and profitability.