Gennady Kolker is the audience development editor at Crain Communications’ Pensions & Investments. Gennady was most recently director of premium content packaging at Bleacher Report, a website featuring sports content where he spent four years overseeing content strategy and distribution of premium content across owned and operated channels and social platforms that reached more than 90 million users.

Prior to that, he was Growth Editor at HBO, where he bolstered marketing efforts with data-driven insights to support quality programming like “Game of Thrones,” “Last Week Tonight with John Oliver” and “Real Time with Bill Maher.” Gennady also led media relations at the Guardian US, the New York-based online arm of the U.K.’s Guardian newspaper, where he was one of a handful of team members who were awarded the Pulitzer Prize for public service journalism for the Edward Snowden story. Gennady is based in New York.