Co-Founder and CEO, Leverage Lab, LLC

AnnMarie Wills is the co-founder and CEO of Leverage Lab LLC, a pioneering first-party data-centric marketing agency. With over 20 years of experience at industry giants like Knight Ridder, Penton Media, and SourceMedia, she has a proven track record of developing innovative products by leveraging data and technology.

Known for her exceptional understanding of the intersection between data and business, AnnMarie possesses an uncanny ability to find and monetize the right data that appeals to and empowers audiences to achieve their business goals.

At Leverage Lab, her visionary leadership has driven significant growth and industry recognition over the past seven years. Highly personable, AnnMarie is considered a top “business data thinker” in the media space, making her an invaluable leader in transforming and optimizing technology to build a modern media enterprise.