It’s not breaking news, but websites still matter—how they look, how they deliver content and ideas, how they ease our journey and direct us to where we want to go—on desktop and phone. Think user experience, Mario Garcia, the esteemed Columbia professor and author, told us last year. “The user experience is even more important than the aesthetics.”
“How do you best tell the story, with the grids, the typography and the color?” Garcia asked. “Is there a color that will be used as a branding element for your company? Anything with this particular story? This is extremely important for mobile. And what about the user experience? How easy will it be to navigate this?”
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