The Software & Information Industry Association (SIIA) joins five organizations in urging Attorney General James to thoughtfully consider industry feedback during the rulemaking for New York’s recently enacted SAFE for Kids Act. The Act leaves several significant questions on implementation and enforcement unanswered, particularly regarding age verification and content curation for minors. The organizations stress the need for clear guidance to avoid compromising online privacy and self-censorship, and to address the identification challenges faced by Black, Hispanic, City, undocumented, and LGBTQ+ New Yorkers. The rulemaking must also consider how consenting New Yorkers can opt-in to customized experiences for their children, taking into account the diverse needs and vulnerabilities of youth. Meaningful engagement with the tech industry is crucial to ensure the law is implemented effectively while preserving access to online communities and resources.