The California Chamber of Commerce and a coalition of businesses, including SIIA, oppose AB 1355 (Ward) due to its unnecessary and conflicting restrictions on location data collection. The California Consumer Privacy Act (CCPA) already provides strong, industry-neutral protections for Californians’ personal information, including location data, and was further strengthened by voters in 2020. Despite this, AB 1355 introduces duplicative regulations that would create compliance burdens and legal uncertainty without adding meaningful privacy protections.
The bill would significantly limit businesses’ ability to collect and use location data, require extensive consumer notices, impose new liability risks, and grant broad enforcement powers to regulators. These provisions could undermine existing privacy frameworks, disrupt essential services, and create confusion for businesses and consumers alike. Read the full letter to learn more about the concerns surrounding AB 1355.
