In an excellent story titled The Future’s Bright: 22 News Industry Leaders Share Their Tips for Success in 2022, Future chief executive Zillah Byng-Thorne explains their big-picture thinking. “Customers and consumers want to identify with a brand or type of content, and so it’s about creating the content that our audience wants and thinking about how we scale that across the wider group.” Here are four ideas that can help amplify the power of your, in Byng-Thorne’s words, “expert, trusted, original content.”
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