Comments on the Petition for Rulemaking by Accountable Tech

With concern about “surveillance advertising,” SIIA offered comments on the Petition for Rulemaking to Prohibit Surveillance Advertising submitted by Accountable Tech to the FTC. 

We are concerned that the Petition proposes a remedy—the complete or partial ban of “surveillance advertising”—without adequately defining the harms or offering a solution that is sufficiently targeted to withstand legal scrutiny or provide meaningful guidance to business or consumers.

The comments can be read here.