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AM&P Network Associations Council Lunch & Learn: Save the Book! 3 Ways to Keep Your Magazine Alive

by AM&P Network Video LibraryMedia

Paper shortages. Rising print prices. Dwindling ad sales. Are your publications doomed to demise? Hear from a group of association veterans who say the answer is a resounding no. Print publications—strategic print publications—supported by sound digital integrations, paper and print discipline, and data-backed goals can help enhance member engagement, champion association goals, and even provide healthy nondues revenue streams. Give your magazine publishing strategy a refresh. Get strategies you can start implementing now as well as strategies you must consider now for 2024.

This recording is from the AM&P May 18 webinar.

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Media Library (77)

SIIA is Encouraged by the White House’s Three Key AI Initiatives

by Policy

The Software & Information Industry Association (SIIA) issued the following statements on the White House’s announcements of three key AI initiatives:

Paul Lekas, Senior Vice President, Global Public Policy & Government Affairs:

“SIIA is encouraged by the announcements made by the White House today to advance research, development, and deployment of responsible AI.

“Since the US government last updated its National AI R&D Strategic Plan in 2019, the landscape has changed dramatically. AI has risen to the forefront of the economy with significant implications for the business of information and the whole of American society. R&D is critical to U.S. leadership in responsible AI innovation. Federal R&D spending has declined precipitously in recent decades and we are pleased to see the administration take steps to bolster federal infrastructure.

“We are eager to work with the Office of Science and Technology Policy (OSTP) to advance policies that promote responsible AI innovation and applications of AI technologies that advance opportunities, solve societal problems, and mitigate risks to safety, security, and legal rights. We look forward to addressing the questions in OSTP’s new request for information and helping to shape a democratic vision for AI governance.”

Sara Kloek, Vice President, Education and Children’s Privacy:

“We are pleased by the U.S. Department of Education’s Office of Education Technology’s (OET) release of Artificial Intelligence and the Future of Teaching and Learning.  OET provides much needed thought leadership in defining the role AI can play in the future of teaching and learning.

AI can be and has already proven to be a powerful tool in the classroom. We believe that the deployment of AI in education must be done in a way that addresses risks associated with the development and use of these tools. OET’s document takes an important step in defining the benefits and risks of using AI in learning, teaching, assessment, and research and development with a specific focus on the impact on learners and educators. This OET guidance is the most robust assessment to date about the use of AI in educational environments. We look forward to working with OET and stakeholders to implement practices to optimize the use of AI in learning environments while mitigating the risks that these systems present.

Media Library - 2023-06-29T164051.115

SIIA’s statement in response to the FTC’s announcement of the proposed settlement with Edmodo, LLC

by Policy

The proposed settlement with the no-longer-in-business Edmodo suggests the expectations this Commission has for ed tech companies operating in schools goes beyond existing guidance. Newly defined requirements for companies in the order will have compliance shops working to adjust their consent process for schools and schools dealing with new obligations under an unfunded mandate coming from a court. We look forward to working with the Commission as they continue to focus on these issues in the COPPA rule review that began  in 2019.

Media Library (76)

SIIA Joins Joint Industry Statement Regarding a Workable EU Cybersecurity Certification Scheme for Cloud Services

by Policy

We call on policymakers in EU Member State governments, EU institutions and the European Union Agency for Cybersecurity (ENISA) to firmly reject the proposed sovereignty requirements in the EU Cloud Services Certification (EUCS) with a view to a swift adoption of a workable and non-discriminatory EUCS.

We understand that a new draft of the EUCS was recently shared with Member States. According to accessible reports and information, the new EUCS draft from May 2023 maintains non-technical requirements – including absence of effective control from non-EU entities, independence from non-EU law and strict data localisation requirements – while the scope of application remains overly broad and unclear. In this context, we would like to reiterate the following concerns:

  1. Limited transparency and lack of stakeholder engagement
  2. Inclusion of ‘digital sovereignty’ requirements
  3. Conflicting Member States’ views
  4. Legal confusion and uncertainty caused by the interplay with other EU legislation
  5. Compliance with a World Trade Organisation (WTO) rules

The European Commission must swiftly adopt the EUCS by resolving the political deadlock and decide not to conflate legal and cybersecurity considerations in a technical instrument as we, and so many other stakeholders, have been publicly urging for since 20218. Any EU cybersecurity certification scheme should focus on technical measures to strengthen security and resiliency and, it should rely on and be aligned with consensus-based international standards that have proven to be efficient by way of broad industry adoption. There are options that enable a workable solution which does not include challenging requirements. These should be explored in a separate political process detached from the speedy implementation of the cybersecurity scheme. Members of the ECCG, ENISA and the Commission should proactively inform stakeholders on the status of the draft scheme in order to allow them to meaningfully contribute to the discussion before its submission.

Read Full Letter Here
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An AMPLIFY 2023 Quiz Previews an Expert-Studded Agenda Filled with ‘Learning’ and Value

by AMPLIFY 2023Media

It was the great Alex Trebek who said, “I think what makes ‘Jeopardy!’ special is that, among all the quiz and game shows out there, ours tends to encourage learning.” In the spirit of Jeopardy then, here’s a quiz—based on our upcoming AMPLIFY 2023 Content & Marketing Summit, June 27-28 in Washington, D.C.—designed to give you some key information and learning about the publishing industry.

Test your publishing knowledge with this quiz, based on sessions at our upcoming AMPLIFY Content & Marketing Summit (featured in italics after the questions). Answers and scoring appear at the bottom.

In a Knight Foundation survey last year, what percentage of Americans said they’ve paid money to a news organization or paid to access news.
a. 51%
b. 43%
c. 32%
d. 26%

The opening Main Stage session is The Fast-Evolving Guide to Audience Engagement with Davide Savenije, editor in chief, and Sondra Hadden, senior director of audience growth marketing & retention.

2. Which three social platforms are publishers most investing in to drive content discovery (with most being first)?
a. LinkedIn, Twitter, Facebook
b. LinkedIn, Instagram, Facebook
c. LinkedIn, Twitter, Instagram
d. Instagram, Twitter, Facebook

SEO for Editors: How to Optimize Your Content for Search Engines and Your Audience Content. Erin Hallstrom, associate director of SEO strategy, Endeavor Business Media.

3. Asked by UK’s Association of Online Publishers (AOP) where they see the most potential for growth in the next three years, B2B publishers placed what subject first at 28%?
a. Lead generation
b. Events
c. Digital advertising
d. Subscriptions

What Publishers Need to Know About Business Development in 2023: Carolyn Shomali, publisher, Professionals for Association Revenue; Marcus Maleck, director of global business partnerships, Society for Clinical Research Sites

4. Sustainability, DEI and climate change are all huge issues today, particularly for young people—what percentage of millennials say it’s important that companies they buy from also align with their values?
a. 65%
b. 47%
c. 94%
d. 83%

Measuring IMPACT: How Money Media Is Moving the Needle on Diversity: Hannah Glover, editor-in-chief, Money-Media; Sabrina J. Ashwell, senior copyeditor, Chemical & Engineering News, American Chemical Society; Racquel Jemison, program manager, American Chemical Society

5. According to new research from Acast, what percentage of U.S. listeners have taken action in response to podcast advertising, and that rises to what percentage for frequent listeners?
a. 65%, 67%
b. 75%, 77%
c. 85%, 87%
d. 95%, 97%

Leveraging a Podcast Program for Any Size Organization: Meredith Landry, content manager, GLC; Jen Hajigeorgiou, director of content strategy, National Association of REALTORS; Matt Ausloos, manager of publishing, American Health Law Association; Henry Howard, deputy director/media and communications, The American Legion

6. The Press Gazette reported on a Yougov poll that surveyed American readers to see what makes them pay for a subscription. This won out at 42%, followed by ad-free browsing (33%), exclusive content (26%), group subscription (23%) and better user experience (22%).
a. Lower price
b. Buy one, get one free
c. Peer pressure
d. A free gift with a subscription

Build a Content-First Culture to Engage Members Any Time, Anywhere: Hilary Marsh, president & chief strategist, Content Company, Inc.

7. In a 2023 B2B Marketing Benchmark Survey of more than 320 respondents from Endeavor Business Media, this was reported as the biggest challenge?
a. Not enough internal resources
b. Producing engaging content
c. Budget
d. Developing a strategy

Mapping Content to Your Marketing Funnel: Reach the Right Target at the Right Time: Randy Ford, First Story Strategies; Veronica Purvis, executive director, Journalism Education Association; Morgan Mulgrew, HighRoad Solutions

Answers

1.d Just 26%. The age group 27-41 was the highest at 30% and 18-26 the lowest at 20%. Young people are more likely to pay for movie and television streaming services that are likely to include access to some form of news content (57%) than to pay for news directly (28%).

2.c 44% of B2B publishers said LinkedIn, followed by Twitter at 19% and Instagram at 15%.

3.a Lead generation followed by events (22%), sponsorships (20%) and subscriptions (17%). Display advertising came in at just 9% of expected revenues in the AOP report while audio/podcasts/internet radio came in at just 2%.

4. d 83%. Other ages aren’t that far behind though. 73% of 35-54 year olds and 60% of 55+ year olds agree.

5. d 95%, 97%. Podcast fans are willing to listen to advertising to support their favorite shows—82% in the U.S. feel that way and 66% in Canada. And 82% of US and 67% of Canadians follow a podcaster on social media.

6. a Lower price. Factors that would make readers less likely to pay for a subscription include: high price (60%); too many ads (52%), poor user experience (45%) and lack of exclusive content (29%)

7. c Budget. Next came not enough internal resources, developing a strategy, producing engaging content, producing enough content, measuring success/ROI, leadership does not understand the value and need for technical writers.

Scores
1-3 right – Attending AMPLIFY will give you a perfect score
4-5 right – Attending AMPLIFY will fill you in on those missing bits of knowledge
6-7 right – We need more people like you at AMPLIFY!