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How Informa Jazzed Up a Report to a Profitable Tune

In 2018, the Informa Pharma Intelligence editorial and marketing teams collaborated on the release of its annual white paper analyzing the evolution of pharma R&D for the past year. But this wasn’t your typical medical or scientific report. It was more music to their audience’s ears.

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“Using the evolution of music as the backdrop for the 2018 report, the team set the trends in therapeutics, diseases and company pipelines up against everything from present day pop charts to the birth of jazz,” wrote Informa on their 2019 SIPAward-winning entry for Best Editorial and Marketing Collaboration. “Additionally, the team created webinars, an infographic, additional articles, a supplement, and even an accompanying Spotify playlist based off the white paper to ensure its life extended beyond the initial launch and provided value for Pharma Intelligence clients throughout the year.”

Indeed there is a list on Spotify called Pharma R&D Annual Review 2018 with 23 songs such as U2’s I Still Haven’t Found What I’m Looking for, Ed Sheeran’s Shape of You and Lady Gaga’s The Edge of Glory. And the cover of the Annual Review features images of headphones, a concert and a microphone.

Subheads in the report play off the music theme:

  • Plenty of debut singles, but the middle-eight is sounding a bit flat;
  • Novartis is still top of the pops;
  • New technologies call the tune;
  • Despite inharmonious times, Pharma keeps on rockin’ and rollin’.

The report and webinar acquired more than 875 client downloads and registrations resulting from Informa Pharma Intelligence email campaigns and website visits. And this engagement resulted in big revenue for Informa Pharma Intelligence from leads.

What jumps out at me here, besides these high notes, is the collaboration. That spirit of working together and sharing knowledge is also at the heart of SIPA’s new-and-just-about-ready-to-roll Executive Councils. Fortunately, there’s still time to sign up here.

The Councils—with some built around executives and others key topics—will consist of 12 niche publishers who meet by video conference 11 times a year, plus once a year for an in-person meeting in Washington, D.C., in conjunction with SIPA’s annual conference in June.

“It’s so easy to get stuck in the day-to-day dealing with in-house fires,” said Stephanie Williford, CEO of EB Medicine. She looks forward to “forcing myself out of the weeds at least once a month to focus on the business instead of in the business. She also has the unique perspective of having been a member of Vistage, a peer network group.

While that membership has allowed her to “take a high-level step back, hear from the outside and focus on strategy and big opportunities,” it has been with people who don’t know her industry.

“I am really looking forward to taking that same council idea but doing it with my industry,” she said. “They’ve lived and understood your same exact challenges and will have unique insight and perspective. There are shared real-life experiences. The other thing I like is that you don’t have to leave your office to get this value.”

The last line of Informa’s winning entry sums up the value of collaboration. “[Our] clients rely on [our] expertise to make decisions in their respective industries, and while Ian Lloyd has been the well-known author of the report for some time, it’s a task unable to be achieved without incredible interdepartmental cooperation between analysts, editors, marketing and content teams.”

That same cooperation and collective spirit should turn up the volume for any SIPA publisher. Check out the Executive Council landing page here where you can ask for further information and learn the benefits and costs involved. We’re very excited that this idea has finally come to fruition for SIPA.

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LabX Media Group Acquires Drug Discovery News

LabX Media Group has acquired Drug Discovery News (DDNews), a highly respected media organization dedicated to the news of technology and business in the pharmaceutical and biotechnology industries.

Old River Publications/DDN News was represented by Connectiv member Grimes, McGovern & Associates in this transaction.

In the ever-evolving landscape of pharmaceuticals, where precision and efficiency are paramount, the integration of advanced technologies plays a pivotal role. This includes industrial mixing processes that are crucial in the production of pharmaceutical compounds. The strategic move by LabX Media Group positions them to explore cutting-edge solutions in this domain. As the industry adapts to new methodologies, the expertise of Visimix software engineers becomes invaluable, seamlessly aligning with LabX Media Group’s commitment to staying at the forefront of technological advancements in pharmaceutical and biotechnology sectors. This acquisition can not only signifies a broader reach for LabX Media Group but can also underscore their dedication to staying ahead in an era of rapid innovation.

Amidst the dynamic landscape of pharmaceuticals, the importance of precision extends beyond manufacturing processes to analytical scrutiny. Here, the inclusion of advanced analytical techniques, exemplified by MAS Test, assumes a paramount role. MAS, renowned for its expertise in materials analysis, aligns seamlessly with LabX Media Group’s strategic vision of exploring cutting-edge solutions. Their expertise enables laboratories to guarantee the accuracy and effectiveness of industrial mixing processes vital in pharmaceutical compound production.

This marks a significant acquisition for LabX Media Group, which has considerably strengthened its leadership position in the scientific community by investing in strategic acquisitions while enjoying rapid growth with its existing brands. The acquisition of DDNews fits within LabX Media Group’s strategic business plan set in 2015 of organic and acquisition growth to becoming the leading media organization serving the science marketplace with high quality timely and trusted editorial content.

Since its launch in 2004 as a news magazine, the founders of DDNews – Bruce Poorman and Larry Doyle – have evolved the brand into a multi-platform media organization dedicated to covering the news in discovery, development, diagnostics, clinical trials, cancer research and much more.

“We’re excited to match up DDNews and its breadth of content, marketing and sales solutions with LabX Media Group’s leading brands to create best-of-class products and services that build high value for scientist and laboratory professionals and their partners,” said Bob Kafato, President of LabX Media Group.

“I am particularly pleased to be working with the extremely talented team of DDNews, who under the leadership of Mario Di Ubaldi, will lead our efforts in serving the pharma and biotechnology community. The acquisition marks LabX Media Group’s continued investment in high-performing and premier properties with engaged audiences and best-in-class products and services. The DDNews portfolio of products adds to LabX Media Group’s product portfolio, adding a robust emedia component to its fold, and expands our reach on a global basis.”

The acquisition of DDNews enables LabX Media Group to service the various science communities with our highly engaged brands and creates an exciting opportunity for our employees and customers.

LunchByte | Doing Business in the International School Space with Guest Diane Glass

This episode of LunchByte features host – Jill Abbott, Senior Vice President and Managing Director of ETIN as she speaks with Diane Glass.

Host

Jill Abbott is currently the Senior Vice President and Managing Director of ETIN. Her passion centers on education and helping people reach their maximum potential. With this inspiration and insights gained from a comprehensive background in education reform, personalized learning, assessment, curriculum design, and policy and program development. She is a seasoned executive in education holding local, regional, state, national, and international roles in improving education through transformative practices.

 

Special Guest

Diane has been with ISC Research for many years and leads a team supporting education suppliers and higher education establishments wishing to develop business and successful relationships with international schools. She has over 20 years of global business consultancy and development experience.

 

The LunchByte is the podcast for the Education Division, ETIN, of SIIA This series provides you with access to leaders in the education industry and private enterprise.

Learn from leaders what:

·        The new topics in education are,

·        They are thinking about for the next wave of technology,

·        The greatest trends in sales and marketing involve, and Much more.

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January SIPA Member News

Lessiter Media Inc. Acquires Cover Crop Innovators From Farmer and Consultant Steve Groff

Lessiter Media Inc., publisher of No-Till Farmer, has acquired Cover Crop Innovators from farmer and consultant Steve Groff of Holtwood, Pa. The announcement was made Jan. 8 at the National No-Tillage Conference in St. Louis. The acquired property will be part of Lessiter Media’s Cover Crop Strategies division.

“We’re looking forward to continuing to assist farmers with cover crop knowledge through the next phase of our partnership that we unveiled at the 2019 National No-Tillage Conference in Indianapolis,” said Mike Lessiter (pictured), president, Lessiter Media.

Cover crops continue to be a growing trend in agriculture. A total of 15.3 million acres were seeded with cover crops in 2017, an increase of 49% from 2012. Groff will remain in a transitional consultative role.


BLR Launches Environmental and Safety Compliance and Training Platform, EHS Hero

Business and Legal Resources, an HCM division of Simplify Compliance, announces the release of its highly anticipated EHS compliance and workflow platform, EHS Hero. This new workflow solution revolutionizes how environmental, health, and safety organizations train their teams and stay informed and compliant with changing OSHA, EPA, and state-level regulations.

In addition to offering streamlined compliance management, EHS Hero also provides a comprehensive suite of online safety training solutions designed to keep organizations ahead of regulatory demands. By integrating OSHA safety training directly into the platform, businesses can ensure their teams are well-equipped to handle various safety challenges while staying compliant with the latest standards. This approach not only simplifies the training process but also reinforces a culture of safety, empowering employees with the knowledge they need to work confidently and securely in any environment.

“Our current EHS product line, while continuing to meet the needs of our subscribers, needed an upgrade, as well,” said David Cella, chief product officer of Simplify Compliance. “EHS Hero includes the reliable and thorough compliance information and guidance our subscribers are used to, with enhanced UI/UX, upgraded tools, and greater opportunities to find answers to their challenging compliance and EHS management questions.”


Clarivate Analytics to Acquire Decision Resources Group, Creating a Leading Global Provider of Data-Driven Solutions to the Life Sciences Industry

Clarivate Analytics, the parent company of SIPA member BioWorld, has signed a definitive agreement to acquire Decision Resources Group, a premier provider of high-value data, analytics and insights products and services to the healthcare industry, from Piramal Enterprises Limited. The $950 million purchase price includes $900 million in cash and approximately $50 million in Clarivate ordinary shares to be issued following the one-year anniversary of closing.

Jerre Stead, executive chairman and CEO, Clarivate Analytics, said: “This is a milestone acquisition which doubles the size of our life sciences business, is accretive to our 2020 earnings, and sets us up to become an essential, end-to-end, industry-leading data and analytics provider to the highly attractive Life Sciences ecosystem.”


Dure Hired as New Activist Reporter at Reorg

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Elana Dure has joined Reorg as an activist reporter. She is part of a seven-member team that will be covering shareholder activism for the organization.

Previously, Dure held the posts of data and financial reporter and senior financial reporter at Activist Insight Ltd. Before that, she interned at the Pulitzer Center on Crisis Reporting and at Modern Luxury. She also has experience working as a teaching fellow.


The Kovels Are Reorganizing Their Collection on Collecting!

After months of hard work, the Kovels’ antiques and collectibles team is looking forward to the unveiling of a new Kovels.com! Kovels’ readers belong to a community of more than a million enthusiastic collectors and many changes were made based on their feedback. One of the biggest is the reorganization of the Kovels’ information “library”—all of their articles, advice and tools—into logical categories that can help collectors identify, price, buy and sell.

The new Kovels.com will offer readers a more up-to-date look with sleek text and bigger pictures; and help users more easily find the resources on a PC or mobile device needed to be happier, more successful collectors.


Dennis Publishing Launches Innovative, Award-Winning Children’s News Magazine The Week Junior in America

Dennis Publishing, the company behind the weekly news magazine, The Week, and the parent company of SIPA member Kiplinger, has announced it will be launching a weekly news magazine for children—The Week Junior following its stunning success in the United Kingdom. The magazine will be the first news weekly print magazine in the United States since The Week launched in 2001. The magazine has one simple goal of making sense of the world to young people through intelligent and exciting content expertly written to grab children’s attention and get them reading.

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A Daily Publishing Dos and Don’ts Guide

It’s Wednesday, and between the meetings I’ve had already and the ones that have been scheduled, it’s hard to get a work flow going. Not at Asana. A few years ago, CEO Dustin Moskovitz implemented a company-wide No Meeting Wednesdays rule. “The high-level goal of NMW is to ensure that everyone gets a large block of time each week to do focused, heads-down work,” he wrote on the company blog.

“…makers suffer greatly from interrupts in their flow time… And unlike many companies, at Asana we generally want our managers to be makers some of the time as well, so they need a structure that ensures they get some flow time too.”

What about the rest of the week? Here are some DOs and DON’T’s:

Monday. DO multitask. While evidence has always said that humans are poor multi-taskers, a new study published in Psychological Science suggests that just the thought or illusion that we are multitasking may boost our performance by making us more engaged in the tasks at hand.

“Multitasking is often a matter of perception or can even be thought of as an illusion,” explains researcher Shalena Srna of the Stephen M. Ross School of Business at the University of Michigan. “Regardless of whether people actually engage in a single task or multiple tasks, making them perceive this activity as multitasking is beneficial to performance.”

DON’T send promotions. According to an Omnisend survey—titled The Best Time to Send Emails (for Better Sales)—Monday is the worst day to send promotional emails, even worse than Saturday.

Tuesday. DO post on LinkedIn. B2B audiences tend to see the most success with posting on LinkedIn on Tuesdays, according to a recent report. If you are looking to appeal to candidates for hire, you’ll want to target your posts just before candidates get off work. If you are looking to engage with industry peers, your posts can be spaced out more, while still focused on off hours, such as 11 am -1 pm and 4-7 pm.

Thursday. DON’T start a change initiative. With the end of the week near, there’s always lots to do. But according to best-selling author Daniel Pink, don’t start a big initiative. Instead, start it on the day after a holiday or at the beginning of a quarter, or on a Monday,” Pink says in his most recent book, When: The Scientific Secrets of Perfect Timing. The basis of this is similar to research that says that we are twice as likely to run a marathon at age 29 than age 28 or 30. “Endings have this power to galvanize us,” he said—as do beginnings, when scheduled right.

DO send promotional emails. According to that Omnisend study, the optimal day for sending email newsletters—those that contain retail offers—is Thursday. The optimal time is 8 a.m. Emails sent then earned an average open rate of 20.32% and a click-through rate of 7.79%—and even more importantly, an average of eight orders per campaign.

Friday. DO post on Instagram. Trackmaven recommends that 7 pm Friday is an optimal time to post.

DO delegate something. In a recent article on redesigning your week, Fast Company wrote: “As you plan your day, ask yourself: Is this something that I really need to do myself, or could someone else do this instead?” And Friday people are generally in good moods.

DON’T send important press releases. Fridays now have the highest bounce rates, according to Omnisend.

Saturday. DO send a weekly wrap-up email. “The Saturday morning email is our Weekly which, in addition to a market summary video with one of our analysts, recaps our main stories from the previous week, somewhat like SIPA’s weekly summary that goes out on Fridays,” Ed Coburn, president, Cabot Wealth Network, wrote me a couple months ago. “That makes it a popular email with our customers.  And some of the people in our database opt out of receiving the daily emails and just receive the weekly summary so that list segment is about 7% larger than the group that receives our dailies.”

Sunday. DO send an evening newsletter. At an SIIA Boot Camp in Chicago one year, Tracy Samantha Schmidt, founder of TS Media, told us that she has had great success—an over-50% open rate—with a Sunday night newsletter or “memo” that goes to executives.

“It takes two-minutes to read and we really think value,” she said. “CEOs are thinking about work at 7 pm on Sunday. I’m totally against putting everything on social media at 9 am Monday morning.” Omnisend found that their lowest unsubscribe rates came on Sunday or Monday and their highest click-to-open rates on Saturday.