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Smooth User Experience and Content With New Perspectives Make These Sites Shine

by Media

It’s not breaking news, but websites still matter—how they look, how they deliver content and ideas, how they ease our journey and direct us to where we want to go—on desktop and phone. Think user experience, Mario Garcia, the esteemed Columbia professor and author, told us last year. “The user experience is even more important than the aesthetics.”

“How do you best tell the story, with the grids, the typography and the color?” Garcia asked. “Is there a color that will be used as a branding element for your company? Anything with this particular story? This is extremely important for mobile. And what about the user experience? How easy will it be to navigate this?”

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Data, Sustainability and a Global Audience Will Keep Virtual Events in the Mix

by Media

Things change so quickly today. So trying to forecast the future of events is not easy. But when 74% of their audience tells Condé Nast that companies behaving more sustainably took on more importance in the last 18 months, we need to listen. Young people especially have indicated in surveys that it affects their decision-making. What does it mean? That we still have to look for the virtues in virtual events.

In a recent action brief, ASAE outlined what they believe the future of meetings to look like. They include three action items in a section called What to Do Now. Let’s take a look.

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What Price… Everything? Will Complexity Be the Answer to Serving All Customers?

by Media

It used to be give customers three choices, make one the decoy and most would pick the one you want. Then Netflix perfected the one size fits all. Now, writes Shira Ovide in The New York Times this month on pricing complexity, “We might get more of exactly what we want, and we may come to miss the gluttony made simple.” Where is B2B going in this?

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Getting to Know the New Associations, Media & Publishing Network

by Media

Aug. 27 marks the last issue of Sidebar, the long-running association publishing newsletter. Earlier this year, Association Media & Publishing underwent an organizational change as SIIA announced the brand new Associations, Media & Publishing (AM&P) Network, uniting specialized publishing, information, content and media companies, associations, and related interests. That consolidation spawned a new daily, member newsletter called AMPLIFY which we’re very proud of.

Over the last couple years, our Sidebar readership became an amalgam of members and non-members. If you are not a member any longer—or are unsure about your status—we would love to have a conversation with you (Ronn Levine – rlevine@siia.net); Jen Smith – jsmith@siia.net). We think the new AM&P Network is a huge step forward for our association members, giving you all the benefits you’ve had in the past plus connections with editors, marketers, creatives and revenue professionals across a wide media landscape.

Under the umbrella of the AM&P Network, the newly named Associations Council is specifically designed to provide community and collaboration for those working in the association media space. Associations Council members find value in the detailed conversations, learnings and connections they have, not only with other association publishing professionals, but now as part of the full AM&P Network.

The strong legacy of Association, Media & Publishing offerings is available to members of AM&P Network, including:

Signature magazine
Published bi-monthly, Signature is the leading resource on association media and publishing trends, case studies, interviews and more. Newly redesigned in 2021 and raking in awards for its bold approach, Signature is a not-to-be-missed benefit of AM&P Network membership. AM&P Network members can access the full digital library of Signature.

Lunch & Learn series
The virtual (for now) Associations Council Lunch & Learn series addresses the intricacies of publishing within the association space. Recent topics include pandemic publishing, staffing trends, and non-dues revenue generation. Check our events calendar for upcoming topics.

EXCEL Awards
The EXCEL Awards are the largest and most prestigious program recognizing excellence and leadership in association media, publishing, marketing and communication. The 2022 EXCEL season begins in November!

Additionally, AM&P Network offers these events and programs to association media pros:

AMPlify newsletter
AM&P Network’s AMPlify newsletter includes original content blog posts Monday, Tuesday and “Ideas Wednesday” plus an industry and member roundup Thursday and a Week in Review on Friday. You’ll read ideas on editorial topics, marketing and revenue strategies, member spotlights, event blueprints, DEI initiatives and so much more. (Members can subscribe to AMPlify by updating communications preferences online.)

AM&P Network Slack Community
Our members-only community is the place to virtually meet and greet with other members. Be part of the great conversations happening by joining today.

Neal Awards
The Jesse H. Neal Awards are the most prestigious editorial honors in the field of specialized and B2B journalism. The Neal Awards have never been as relevant or consequential as they are today. There is a demand for quality business content rising higher every year.

Monthly Virtual Events
Monthly learnings, networking, webinars, discussion forums, and moderated talks are available through AM&P Network. As we look forward to the return of in-person events, these will not be going away. Learn more about the upcoming opportunities to help you grow professionally and to connect with new and old industry friends.

Editorial Council (Discussion Group)
AM&P Network’s Editorial Council is a peer-to-peer network for sharing best practices in editorial and content creation.

Revenue Council (Discussion Group)
AM&P Network’s Revenue Council is a peer-to-peer network for sharing best practices around revenue generation.

CEO Council
The CEO Council is an exclusive peer-to-peer group providing time-starved, purpose-driven CEOs in the business information, events and technology industries with a high-value platform; strategic guidance and a powerful network.

Special Events
AM&P Network is gearing up for a special events 2022 season with several in-person and virtual events planned for media professionals at every level of their career. Stay tuned in to AM&P Network for updates!

If you haven’t yet experienced all that the new AM&P Network has to offer, we hope you will join us for an upcoming event or networking opportunity. As we seek to build a bigger, better community for publishing professionals across the media landscape, we hope you’ll join your peers and find your community in AM&P Network. Again, for more information about membership, please email Jen Smith, director, Associations Council, at jsmith@siia.net, or Ronn Levine, editorial director, AM&P Network, at rlevine@siia.net.