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Gamification – Quickly and Enjoyably – Gives Publishers a Path to New Audiences

by Media

Gamification hasn’t been talked about quite as much lately—unless you count the merry-go-round of Jeopardy theatrics. But it’s still a most viable way of engaging audiences, old and new. In most cases, it seems to be done to reach out to younger people. That makes sense, but gamification should be viewed as a vehicle to engage all ages.

Done well, gamification works. In what they called Project Habit, The Wall Street Journal studied how different reader habits affected subscriber churn—during the first 100 days after a reader had signed up. They found that “playing a puzzle had a more dramatic impact on reader retention than other actions the team had been promoting.”

Here are 5 other ideas organizations have had success with.

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‘Content That Helps That Audience’; Goal May Be Revenue, but Path Is Unique Journalism  

by Media

“After 105 years, journalism is integral to our strategy, but now more than ever, it’s fundamental,” Crain Communications CEO KC Crain told us this year. John Lerner, CEO of Breaking Media, spoke about their growth this way: “We are doing a lot of content marketing programs. We added really strong editorial teams.” It’s great to see that content still has royal stature.

Lerner spoke more on how creating new content helped the company grow 50% during the pandemic.

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Proposed Competition Bill Would Set a Dangerous Precedent and Weaken Consumer Welfare

by Policy

WASHINGTON, DC. — Jeff Joseph, President and CEO of SIIA, issued the following statement:

“SIIA and our members support legislative and regulatory measures designed to maintain and foster a healthy digital ecosystem. We are concerned that the American Innovation and Choice Online Act, announced last week in the U.S. Senate, would have a detrimental effect on consumer welfare, on small- and medium-sized businesses, and on U.S. innovation and global competitiveness.

The bill would force consumers to pay more for free or low-cost services they rely on every day and set inconvenient barriers to access these services. Further, the bill would restrict the ability of small and medium-sized businesses to access tools essential to reaching customers and managing operations. This will likely increase the costs of doing business and result in higher prices for consumers.

This legislation sets a dangerous precedent. It appears targeted at specific companies in favor of specific business interests, undermining efforts to foster more innovation and competition in the United States.

Rather than devoting time to this bill, Congress should develop and pass balanced, comprehensive federal privacy law. A federal privacy law has bipartisan support and is essential to further consumer protection and foster a stronger innovation environment in the United States.

SIIA stands ready to work with Congress, the administration and other stakeholders to advance consumer privacy and promote innovation in digital technology.”

ABOUT SIIA:

SIIA, the principal U.S. trade association for the software and digital content industries, with over 450 members, is the largest association of software and content publishers in the country. We represent financial information providers, educational technology companies, publishers, start-up firms, and some of the largest and most recognizable corporations in the world.
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Statement on Justice Against Malicious Algorithms Act of 2021

by AmicusPolicy

The Justice Against Malicious Algorithms Act of 2021, introduced in the House of Representatives, is an extreme way to address a legitimate and critical concern – the spread of hate speech and misinformation. We need a thoughtful and consensus-driven approach to these problems that does not stifle innovation, regardless of the businesses’ size or popularity. The new bill is open-ended about what sorts of harmful content are creating problems, relies on standards that will be impossible to implement, and undercuts First Amendment values. We stand ready to work with Congress, the administration and other concerns to develop balanced and effective measures to combat the scourge of hate speech and misinformation.

robinraskin

As a Hybrid World Beckons, the Ability to Reach a Global Audience Remains Huge

by Media

The global reach that we can now enjoy through virtual events has staggering potential. But not every organization or media company has the experience and knowledge to create the right platforms and programming.

By themselves, virtual events will not take over the world. But they can connect it. Robin Raskin and her Virtual Events Group stand at the forefront. As a former editor of PC Magazine and founder of Living in Digital Times, which produced tech conference tracks at CES, she’s in it for the long virtual haul.

Log in to read a couple of her ideas along with other virtual event insights.