“The newsletter is one of those things that is going to bump [up your retention rate],” said Northwestern’s esteemed professor Edward Malthouse prophetically a couple years ago. “The way someone running a newsroom should think is as follows: ‘I’m going to need to devote a reporter to create that newsletter. What’s that worth?'”
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Most of the time, I’m not one for looking back. “There are far, far better things ahead than any we leave behind,” C.S. Lewis wrote. But… seeing that OPIS sold for $1.15 billion this week to News Corp, I did want to rewind just a bit to see how longtime Brian Crotty, general manager of the Oil Price Information Service (OPIS), a niche publisher and data/analytics provider, and his staff always did seem ahead of their time.
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Jeff Joseph, President and CEO of SIIA, provided this statement endorsing Doreen Bogdan-Martin for ITU.
“SIIA strongly endorses Doreen Bogdan-Martin to serve as the next Secretary General of the International Telecommunication Union (ITU). Ms. Bogdan-Martin has decades of experience in diplomacy and technology and has devoted her career to promoting digital equity and innovation. As the current Director of the ITU’s Telecommunication Development Bureau, Ms. Bodgan-Martin has spearheaded initiatives around digital development, youth engagement, and school connectivity. This is exactly the kind of expertise and experience that the international community needs to ensure that the future of the internet is one that is safe, trustworthy, secure, open, and accessible to all.”
‘The Financial Times used RFV (recency, frequency, volume) to help hit one million digital subscribers. Later, they pledged allegiance to a more consumption-based Quality Reads. Metrics are huge, and like opinions, everyone seems to have their own now. Most want to keep it simple—not over-complicate it for us journalists—but there’s a lot to measure.
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