Larry Irving

The Diamond in the Rough: Fireside Chat with Larry Irving

SIIA President Jeff Joseph's fireside chat with Internet Hall of Famer Larry Irving

SIIA hosted another Tech& program on May 23rd. The Diamond in the Rough: Chiseling 21st Century Learners in a Broadband-Enhanced World brought together expert guest speakers on the latest ed tech issues and how the next generation of learners could grow in a more equitable broadband world. Watch the program here.    

‘It Won’t Come Close’; Irving Sees Post-Pandemic Progress in Ending the Digital Divide but Worries About ‘Raising False Expectations’

To kick off a webinar “The Diamond in the Rough: Chiseling 21st Century Learners in a Broadband-Enhanced World,” SIIA President Jeff Joseph spoke with Larry Irving—president of the Irving Group, Internet Hall of Famer, and producer of the first empirical study proving the existence of the “Digital Divide,” a phrase he coined.

“What frustrates me, and kind of frightens me, is that if it wasn’t for the pandemic, we wouldn’t have addressed those issues. The only thing that got this nation really focused on it was the pandemic, and I think all of us who are on this call, remember that iconic photo of those two young Latino girls sitting in Silicon Valley, home of some of the wealthiest people in the world—more technology than any place on the planet—and the two little girls trying to get their school work done by sitting outside of Taco Bell,” Irving stated.

“I went to Stanford up the street, where there’s all kinds of technology and all kinds of wealth, including industries like top online Casinos ohne Oasis. And how do those little girls get to a Stanford? How did those little girls get to San Jose State or UC Berkeley or Santa Clara College if we don’t make these investments today? So I am glad we’re making those investments, but sad that it took a pandemic to really focus on the societal inequities that we have.”

Irving pointed to a report last year that showed 40 percent of rural black southerners don’t have access to broadband compared to 18 percent across the nation and 23 percent for white rural southerners.

The bipartisan infrastructure law is designed to help resolve this and Irving believes we are on the right track.

I think the Congress and the White House administration got it pretty close to right,” Irving said. “In my private conversations, I told folks that my only concern about what the administration is saying and doing is that this will end the digital divide. It won’t. It won’t come close. It will close some of the gaps a little bit further down the road. But I do worry that by saying, ‘connect everyone and we’re going to end the digital divide, and we need every American connected,’ we’re raising false expectations. This is not enough money – it’s probably a third to a quarter of the money needed to do what’s needed across this country. That said they’re doing it right.

“It’s not about trickling down to the states and localities,” he added. “What I think is so smart about what the administration is doing… [is that] they’re looking for partnerships with states and localities.

But let’s understand something fully. The failure for us to fundamentally address the problems of digital divide isn’t a failure just at the federal level. It’s also been a failure at the state and local levels. Almost every policy maker in America deserves some blame for where we are, as a nation with regard to having communities or individuals or whole swaths of the nation that are under prepared for this digital revolution that we’re living through.”

“What is so important, what was so smart was they went bipartisan – that they said we’re going to take care of the underserved and unserved and that we’re also going to take care of people who don’t have access because of poverty. I started using the term digital poverty.

Because the digital divide was almost co-opted, we were able to combine the digital divide and digital poverty but, the biggest indicator of who’s not connected to capacious broadband isn’t geography, its income and if we don’t focus on that, on the folks who are really poor we’re going to have a problem.

We can get back to a scenario in some states where we only look at the unserved because of geography, that will still leave millions of Americans across this country underserved because of income. If we do both, it’s great for America. If we do only one, we compound existing inequities. If you already have a low education, low income, live in a community that’s at risk and then you’re not connected to the Internet, all of your other problems are compounded.

“You need folks on the ground who understand what’s really happening in those communities, who are trusted [and who can] serve as advocates to folks… We need to figure out why these gaps exist, and we need to address them, and that’s going to be done at the local level. So yes, the funding is going to come down from the feds, but the actual work and implementation [will] be done in the localities, in the states.”

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The Diamond in the Rough: Panel on Advancing Digital Equity

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Chiseling 21st Century Learners in a Broadband-Enhanced World Webinar Details Next Steps to Advance Digital Equity

SIIA hosted another Tech& program on May 23rd. The Diamond in the Rough: Chiseling 21st Century Learners in a Broadband-Enhanced World brought together expert guest speakers on the latest ed tech issues and how the next generation of learners could grow in a more equitable broadband world. Watch the program here.    

“There’s a lot of money in the pipeline for building out broadband in this country. We need to make sure that it’s spent wisely and well. And that means making sure that it’s used to serve unserved and underserved areas,” said Sen. John Thune, (R-SD) and Ranking Member of the subcommittee on communications, media and broadband on the Senate Commerce Committee. During the May 23 SIIA webinar “The Diamond in the Rough: Chiseling 21st Century Learners in a Broadband-Enhanced World,” panelists drew parallels to the rapid technological advancements seen in other sectors, such as the rise of crypto casinos with fast payouts, which have leveraged cutting-edge digital infrastructure to create seamless global access. The discussion underscored the importance of applying similar innovative approaches to broadband deployment to ensure equitable access for all communities.

“Advancing digital equity is a core focus of SIIA’s work,” Dr. Divya Sridhar, Senior Director, Data Policy said in introductory remarks. “Digital equity requires funding, resources, as well as upskilling and training opportunities for underrepresented communities, where broadband access and related supports are lacking and yet so critical. Roughly one-third of unemployed Americans lack the foundational digital skills required for the estimated 75% of U.S. jobs which require such skills, according to a study by the National Digital Inclusion Alliance. So how is the United States working to bridge the digital connectivity and skills gap, which go hand in hand?

This question set the stage for the moderated panel discussion with key policy experts who are advancing efforts on digital equity.

Nicole Ferraro, site editor of Broadband World News and host of “The Divide,” moderated the panel with Ji Soo Song, broadband advisor at the U.S. Department of Education; Heather Gates, vice president of digital inclusion for Connected Nation and chair of the FCC’s Communications Equity and Diversity Council (CEDC); Rosemary Lahasky, senior director, government affairs, Cengage Group; and Michael Calabrese, director, wireless future program & senior research fellow OTI, New America Foundation.

Ferraro noted “current data shows that an estimated 16 million students in the U.S. lack access to a broadband connection and it’s fair to assume that number is larger given we’re still working with pretty bad outdated federal data when it comes to quantifying the digital divide. Meanwhile, and simultaneously, research is warning us about the impact of digital skills shortages on the workforce and economy. So closing the digital divide is crucial to level the playing field for students, so they can succeed to their fullest potential and for the US to remain globally competitive.”

The recently passed bipartisan infrastructure law, Ferraro pointed out, reserves $65 billion to solve broadband deployment access and equity problems. It also brings digital equity into focus, by requiring the FCC to write rules that would end “digital discrimination, also known as digital redlining.”

Sharing his perspective on the state of the digital divide for students, Song stated “from an education perspective, we know that students who lack access to the Internet from home exhibit lower digital skills attainment, homework completion rates, GPA and standardized test scores and a number of other factors that last into post-secondary and beyond. We also know from recent data that this divide disproportionately impacts certain student communities, the most likely are students of color and from lower income backgrounds, as well as students from rural districts.

“Because of the leadership of our educators and some education leaders, we’ve seen some progress being made on this issue throughout the last two years through efforts like device and hotspot distribution, assistance to families and signing up for the affordable conductivity program, school-based technical support, help desks and digital literacy trainings… [But] we’re hearing from school and district leaders that it’s not enough to make just broadband available and affordable, although those are critical steps. We also have to make sure that we’re solving the human barriers that often inhibit adoption by our end users.”

The four key barriers are: awareness and understanding of available programs and resources; signing up for available programs and resources; trust between communities and services; and building digital readiness and literacy.

Gate, vice president of digital inclusion for Connected Nation, a national non-profit that expands access to and use of broadband Internet and the related technologies, opined “In order to tackle the digital divide, you have to look at not only access to infrastructure, but you have to look at [Internet] subscriptions affordability,” she said. “Items related to basic skills digital readiness, not only for the student but family members — issues related to the actual Internet-enabled devices that kids use at home… For example, if a household has four kids and one parent working from home do they have the connectivity to serve that household?

“The most meaningful use is how they’re using applications and tools to achieve, whether it is education for telehealth or anything. And then, finally, the digital divide is impacted by emerging technology, so we have to be willing to evolve in our definition of digital divide, as time goes on. And so, in terms of students, the digital divide affects them based on where they are in their communities and what the challenges are for that.”

In the mid-2000s, Cengage transformed to [primarily] digital content. “We just did a survey of students across the country and 70 percent want to have options to learn online,” said Lahasky. We primarily have been providing core software and content in general education, but we’ve been increasingly providing more online courseware when it comes to career and technical education and vocational programs. Those are things that now increasingly are being able to be conducted in part, if not totally, online.”

Calabrese, who is also a member of the Airwaves for Equity Coalition, provided insights on advocacy efforts for Congress to set aside revenue to provide sustainable funding for a digital equity foundation. “The airways for equity proposal is to dedicate a substantial share of future net proceeds from the auction of the public airwaves licenses to invest sustainably in digital literacy and adoption.”

“Closing the digital divide is going to involve three A’s: access, which is the broadband infrastructure —that’s where more than $45 billion is going to build physical networks; affordability and that’s the $14 billion in the affordable connectivity program; and then adoption, inclusion efforts which complement the other two, and there’s very little money available for that,” Calabrese said.

“But as President Biden noted a couple weeks ago in announcing this low-cost initiative with Internet providers, only one in four eligible households has enrolled in the affordable connectivity program, so we need efforts to enroll them, to find them and at least refurbished devices to give them the digital skills training [they need]… If we can endow a digital equity foundation that makes sustainable investments, there can be initiatives to close the homework gap more permanently because the emergency connectivity fund is about to run out.”

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SIIA Statement: SCOTUS decision on Texas HB20

The following statement can be attributed to Jeff Joseph, President, Software & Information Industry Association in response to today’s SCOTUS decision on Texas HB20:

We are gratified by the Supreme Court’s decision today in reinstating the trial court’s injunction. Upholding the Fifth Circuit would have required a wholesale revision of bedrock First Amendment law. Social media platforms have a First Amendment right to moderate content disseminated on their platforms.HB20 would have compelled platforms to disseminate objectionable content. Issues with such far-reaching consequences deserve a full hearing and a developed record before being ruled on, which is what the Court has prescribed.

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‘Transparency Is Your Friend’; Events Are Coming Back With Hurdles Still to Clear

CEIR survey research and index results released yesterday indicate recovery of the events industry will accelerate. The intent is obviously there, particularly on the exhibitor side. The question remains what will drive attendees back. “While it will take time to get back to 2019 performance levels, we are on our way,” said CEIR CEO Cathy Breden.

“If COVID has shown us anything, it is that the need to get back to connecting one-to-one again is as strong, if not stronger, than it’s ever been,” Brian Cuthbert, group vice president of Diversified, told me earlier in the year—coming off a very successful event. “That doesn’t mean virtual is not or should not be a component of what you do, because it can get you new attendees and exhibitors who might not want do an in-person event. But large events are back running, and you get a lot of the same feedback from people who are running the show: ‘It felt great to be back on site; it felt so good to be able to do that.’”

This week, the Center for Exhibition Industry Research (CEIR) reported that the U.S. B2B exhibitions industry improved significantly in the first quarter of 2022 from the previous eight quarters—especially in terms of cancellation rates. For physical in-person events, the cancellation rate dropped to 9.2% in Q1 2022—still significant, mind you but compared to 91.3% in the first quarter of 2021 and 66.2% in the second quarter, it represents a world of difference.

“You tell people what the event is going to be; you tell them what the safety measures are,” Cuthbert said. “Are you delivering value? It’s the same measure that we’ve always been judged on—did the event deliver value to you as an attendee or you as an exhibitor? ‘And did I learn something from the content [and the people] that I made connections with.’”

The CEIR Total Index—a measure of overall exhibition performance—remains below 2019 levels. Among cancelled events in Q1 2022, 50% instead offered digital events, down from 78.5% in Q4 2021. It’s clear that the appetite for virtual—at least in place of an in-person event—is waning.

“We realized very quickly that translating live events to digital events is not a one-to-one translation,” Haley Berling, senior manager, digital programs and events, GovExec, told us last week. “It is actually a completely different language you start to speak… We had to say, ‘What do people want? They’re lonely, they want to connect with each other, they want to access content. They want something different.”

“[By] thinking, ‘How do I take the show that we were running and allow people to access it on their tablet and let them try?’ you’re forcing it,” Cuthbert said. “We are looking at all the shows individually—so in some markets we’re beefing up and certainly continuing to invest in the content that we’re producing, the types of demand generation offerings that we have for our exhibitors and sponsors.”

It will still take some time for in-person events to return to what they were. Among completed events, only 15.3% have surpassed their pre-pandemic levels of the CEIR Total Index. Real revenues have suffered a little more than the number of attendees, 34.2% to 32.9%. Exhibitors have tumbled 30.1%..

“B2B exhibitions offer opportunities for buyers to find alternative reasonable-price supplies under the current elevated inflation environment and persistence of global supply chain challenges,” said CEIR economist Allen Shaw. “The B2B exhibition cancellation rate should decline further, and the performance of completed events will continue to improve.”

“You have to address head on what the safety protocols are going to be because it’s not in anyone’s best interest that you come to an event and then you’re surprised by what those protocols are,” Cuthbert said. “It can lead to conflict and confrontation on site, and that means a bad customer experience. We would much rather you come because not only you feel that the content is valuable, but that you’re also comfortable and accept what the process we have in place is to keep everyone safe—and if you don’t agree to it, we completely understand that.

“Transparency is your friend right now. Be as transparent as you can. And let people make the decisions that are right for them.”

For the record, Broadway theaters just announced that required masking will continue through at least June 30. For our own upcoming event—AMPLIFY, June 22-23 in Washington, D.C.—a clear policy has been firmly in place since April 1 of full proof of vaccinations and masking requirement.

“We want people to consume the content in the way that’s most comfortable for them,” Cuthbert said. “You want to come to an in-person event, you want to go listen to something on-demand, you want to engage with people online in networking chats. I’ll give you all of those options, but I don’t think it just exists tied to a single show anymore. It’s really around how you build it out over the course of a year.

“If you just existed on a single show, were you really as relevant as you think you are? Or were you taking your audience for granted in some way that you weren’t thinking about—their information needs over the course of a 12-month period?… And you weren’t thinking about ways to monetize those opportunities. A lot of what’s happened [has] just reinforced good behaviors of how we build and develop and support the audiences that we serve.”