Media
Talent and Audience Data Driving Strategy, Survey of B2B Publishers Reveals
Asked where they see the most potential for growth in …
‘Still Impressive for a Chatbot’; Rhymes and Reasons Why AI Is Being Welcomed
The siren wails, a sign of distress, An ambulance speeds …
Brand Purpose, Price, Content Variation and Exclusivity Help Bring in New Subscribers
Through two years of reader research, The Atlantic determined that …
‘We Are Clear on Our Responsibility’; Publishers Set Course for Sustainability
“[Young people] want to align with brands that share a …
‘People Want to Get Back to In Person’; An All-Star Events Panel Lights Up the Path Back
Jess Tyler of cannabis-niched MJBiz spoke about a couple that …
AM&P Network Associations Council Lunch & Learn — Shaping the Pillars of an Impactful and Inclusive Company Culture
Want to foster an inclusive culture? Let’s ask the right …
2023 Neal Awards Finalists Reflect the Diverse and Changing World Around Us
An amazing 215 finalists for the 2023 Neal Awards were …
‘The Similarity Is People Want Autonomy’; Experts Offer Blueprint for Remote World
“The crystal ball is cloudy and clear,” National Journal President …
‘Pushing Towards More Representation’; ASCE Shows Winning Impact of Diversity Initiatives
Lisa Black is the director of cultural belonging and social …
SIIA Announces Finalists for the 2023 Jesse H. Neal Awards
For Immediate Release SIIA Contact: Amanda McMaster, VP Awards and …
‘Each Generation Looks at Something Differently’; Takeaways From the BIMS Future of Work Panel
In a Keynote Panel at BIMS 2023 on Feb. 24, …
Video, Special Weeks and Storytelling Give These Organizations EXCELs and Sponsorships
Last year’s EXCEL Gold Extra! award went to The American …
AI, Remote First, Office Turned ‘Studio’ and Talent Take Center Stage in BIMS CEO Panel
“Audiences are now engaging with us 365 days a year, …
‘Think Ambitious Experiments and Trust Each Other’; Building a Culture of Innovation Comfort
Last year I started a column about experimentation by talking …
Diversification, a ‘Whole’ Workforce and New Products Are Part of BIMS Speakers 2023 Road Map
A prominent media study reported that we should “expect to …
Editorial and Sponsor Podcast Content Is Acted on, New Study and EXCEL Winners Say
We often hear the retort, “I’m not buying that.” But …
As ‘Robot Era’ Approaches, Opportunities Will Knock in Other Ways for Publishers
“Trying to compete on efficiency with robots never works, they …
For This IMPACT Award Winner, Social Good and Good Design Go (Diverse) Hand in Hand
In the fourth of a series on our 10 IMPACT …
‘The Hybrid Model Will Continue’; BIMS 2023 Future of Work Panel to Offer Updated Blueprint
We see many strategies for in-person office requirements vs. working …
Have a Plan [Early], Define Your Vision; Thorough Onboarding Is the First Step to Success
“EMPLOYERS: I’m going to let you in on a secret …
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