About the EXCEL Awards

Now in their 41st year, SIIA’s EXCEL Awards is the largest and most prestigious program recognizing excellence and leadership in association media, publishing, marketing and communication. From digital publishing to magazines, newsletters, newspapers, journals, books, and promotional content—the EXCEL Awards encompass every association communication vehicle.


Top Reasons to Submit for EXCEL Awards

New Marketing Opportunities: Sharing your EXCEL Award recognition, at tradeshows, in member meetings and on social media increases brand awareness, and provides a unique opportunity to promote your business.

Increased Credibility: Being a finalist or winning an award gives a seal of approval to your work, and is a sign of quality for potential members. 

Employee Recognition & Motivation: Awards recognize the hard work and achievements, and when employees are proud of their company's achievements, they have an excuse to tell prospects, members, and/or clients why your association is the best in the business. 

Attract New Employees: Top prospective employees are drawn to award-winning businesses. They are looking at awards and company rankings to determine who will prosper in the future. 

Land New Members: When prospective members or clients see you've won an award, it can sway them to choose you over your competition because you're seen as a stable and high-quality organization.


Most award categories are based on gross revenue classifications (combined print and online) to ensure resource parity.

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What to expect

Before signing up to be a judge, please make sure you understand the judging process so you know what to expect and what your responsibilities will be.

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