AM&P Network’s Editorial Training Series: How Money-Media’s Content Team Has Moved Past Clicks to a Much More Beneficial Engagement Metric
October 20 @ 1-1:40 p.m. US Eastern Time
As the information industry shifts from free content and digital display to paid content, customer value (and indeed, the value of employees) is changing. This session shares specific breakdowns on the new unit economics of information and leave you with a strategy for schooling your editors on the business side and clarifying and measuring what content success actually means.
