AM&P Network’s 40 Minute Editorial Training Series: Engagement Versus Clicks: Understanding the New Content Metrics and Using That Data to Grow
April 21 @ 1-1:40 p.m. US Eastern Time
Any content producer will tell you the metrics they care about: Reads, clicks, opens, social-media sharing and more. But these aren’t the only metrics that matter these days. Publishers have pivoted to data analytics in the service of providing business intelligence and purchase-intent signals to customers.
