Not Just for Big Guys: How Publishers Are Scaling Their Reach With First Party Data
May 20 @ 1:00pm - 2:00pm US Eastern Time
The tidal wave of data privacy regulation combined with major tech platforms like Apple and Google abandoning third-party cookies lead many to predict the decline of third-party data and power coming back to publishers who can use that first-party data to sell high-value audiences and scale their reach beyond their own websites and communities.
