The resurgence in newsletters is driven by improving technology, new forms of content, and increased reliance on subscriptions and social media. A newsletter isn’t an ancillary product, it’s an equal component in an ecosystem intended to reach the audience at multiple points, plus build engagement, feed the database and help deliver qualified leads. Hear how experts are giving newsletters new life, including,

*New writing styles that make your product a more engaging and effective read

*Design elements that bring your newsletter into the 21st Century, including mobile-friendly layouts, bold colors and digital design 

*Headlines that boost open rates

*Examples of newsletters setting new standards