We’re all on social media but too often we’re simply reposting links from existing stories. Done right, social media isn’t just another promotion and distribution channel but an entire platform for telling stories and engaging your audience. Hear cutting edge approaches to social media including,

*Cutting edge examples of how editors are leveraging specific platforms, from Twitter to Facebook to even Tik Tok

*Easy tips for making sure your social posts are seen and shared

*Balancing the need for a professional social presence with your personal accounts