Name: Digital Advertising Renaissance – 5 Ways You Can Sell More and Take Advantage of the Boom
Start: 2021-10-21T00:00:00-04:00
End: 2021-10-21T23:59:59-04:00

October 21 @ 1-2 p.m. US Eastern Time

Members – free | Nonmembers – $199

B2B display ads took up a greater share of U.S. ad spending than ever before in 2020, according to eMarketer. And the boom isn’t over, with projections of nearly 25% growth in 2021 and beyond.

As the selling season proceeds, marketers will need to tell their stories. What’s more, technology has emerged that allows smarter targeting, rich visuals, multi-channel messaging, lead generation, and enhanced measurement. There’s no time like right now to supercharge your ad-sales efforts for the fall and into 2022. In this webinar, hear two experts outline their what’s occurring in the market and their winning approaches to higher engagement, better results for marketers and more revenue for media companies.

You’ll learn:
• The elements of a multichannel sales approach.
• The most effective channels for lead generation right now.
• How to seed the top of the funnel, and identify and track increased
• engagement as prospects move towards purchase.
• Customer-success strategies—what your client needs after the ad campaign is launched.
• Tracking engagement in ads across channels and across devices.
• The hottest new kinds of creative, including audio and video.
• Where programmatic fits.
• And more.

AGENDA

9:00-9:05 a.m. FISD Opening
David Anderson, FIA, Program Director, FISD/Atradia

9:05-9:15 a.m. Presentation
Reinder Van Dijik, Partner, Oxera

9:15-10:05 a.m. What does ‘being reasonable’ mean? In the context of Market Data from European Exchanges

This is part 2 of a deeper look at some of the EU’s (and other’s e.g. FCA) consultations in respect of market data provided by exchanges. Part 1 focussed on whether there should be a European Consolidated Tape – we will BRIEFLY recap on the FISD discussion of Jan 28. However, the concept of pricing market data on a Reasonable Commercial Basis (RCB) is the prime focus of this webinar.

The discussion dare we say argument, rests on a few elements. Some groups argue that market data costs are too high, and the EU has stated that is its broad view. Others have argued strenuously that prices are fair and reasonable and that a competitive market exists to maintain price equilibrium. Within that discussion are different data points presented by different groups. How can anyone, and in particular regulators, accurately and fairly assess whether prices are too high or not? This is undoubtedly a heated and emotive conversation – how can an objective conclusion be reached?

Another major element in this debate exists if one accepts that prices are too high; and please note several groups do NOT accept that. How can prices be brought down to what is described as a ‘Reasonable Commercial Basis’. Any kind of pricing control imposed by a regulator is contentious at a level of political principles – but beyond that identifying workable mechanisms proved difficult pre MIFID II – what mechanisms/process are being put forward and how might they work in the real world.

Moderator:

Tim Jenkinson, Professor of Finance at the Said Business School, University of Oxford

Panelists:

Rosa Armesto, Deputy Director General, Federation of European Securities Exchanges (FESE)

Soren Dambaek, COO Trading & Market Access – Exchange Relations & Market Data, Saxo Bank A/S

James McKeone, VP, Head of Data European Markets, Nasdaq

Deirdre Westgeest, Seconded National Expert/Policy Officer, European Securities and Markets Authority (ESMA)

10:05-10:10 a.m. FISD Closing