Both speakers in our AM&P Network webinar last month on creating a content marketing studio stressed that not only do companies have options in who to partner with for these services, but some are even doing it themselves now. So media companies and associations need to be targeted, innovative and organized to take this on. But the rewards, as GovExec has discovered—43% growth, a revenue record for this business line and more projected in 2021—can be plentiful.
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