The Alliance for Audited Media recently concluded a comprehensive review of its mission through market research and interviews with industry leaders. The analysis led to the development of AAM’s roadmap for 2025.
Here are some highlights from that roadmap:
– AAM continues to build strong partnerships and third-party verification programs with its industry association partners including the Trustworthy Accountability Group (TAG), IAB, IAB Tech Lab and the Point of Care Marketing Association.
– AAM launched working groups in December for clients representing news media, magazine/business media, and media buyers.
– AAM will focus on building the size, scale, and functionality of the AAM Media Intelligence Center through expanded membership categories and packages, and robust data solutions.
AAM has also introduced AAM Media Signal Select, a new tool designed to bring greater trust and transparency to digital media and help buyers find media partners that align with their buying criteria. It uses a combination of automated processes and human review to evaluate digital inventory for site signals important to media buyers including user experience, privacy, anti-fraud, and site identity. Publishers can receive an evaluation of their website from AAM.
Hear Rich Murphy, CEO of the Alliance for Audited Media, at BIMS 2025, March 26-28 in New Orleans, speaking at the Pre-Conference Workshop, AI: An Operational-Efficiency Force Multiplier. Joined by an all-star panel that includes executives from Northstar Travel Group and Lexipol, Murphy said that he “will discuss how media companies can harness AI’s efficiencies while preserving the trust they’ve built over the years with readers, partners and sponsors.” See the full BIMS 2025 agenda here.
