The Fast-Evolving Guide to Audience Engagement
Your audience and content strategy is never truly complete, as it should be under review and adjusted as news and needs change. As newsrooms around the globe seek fresh ways to engage their audiences, editors and marketers need to work more closely than ever before. Content and marketing strategies need to be joined together at the intersection of audience engagement to strengthen media brands and organizations while maintaining content quality. How should we be reaching readers now, and are we prepared for the next wave of reader habits? Learn about audience engagement strategies, techniques, and case studies from the Industry Dive newsroom.
Speakers:
Sondra Hadden, Senior Director of Audience Growth Marketing & Retention Industry Dive
Davide Savenije, Editor-in- Chief Industry Dive
CONTENT STRATEGIES:
Building the Courage to Cover Tough Topics in Your Publication
Your publication is a great place to cover the important topics happening in the world while providing valuable information to your members. Hear how a successful magazine centered on advancing the social work profession tackles such topics by focusing on the importance of the language and illustrations used. See examples of the magazine’s coverage of social issues like MeToo, LGBTQ+ Rights, Roe v. Wade, Criminal Justice Reform, the Opioid Crisis, and Rising Suicide Rates.
Speakers:
Sarah Gaydos, she/her/hers, Art Director, GRAPHEK
Laetitia Clayton, she/her/hers, Managing Editor, National Association of Social Workers (NASW)
MARKETING STRATEGIES:
What’s New (and Hot) in Marketing Technology?
Get the inside scoop on the latest tech developments and tools of interest to marketing professionals. What are the new tools breaking through, from AI to social media automation and beyond? Our panel of experts will separate the ready-for-prime-time developments from the hype and provide guidance on where to focus your resources for “what’s next.”
Speakers:
Wendy Cobrda, American Animal Hospital Association
Lisa Townsend, Association of Clinical Research Professionals
CONTENT STRATEGIES:
Integrating Accessibility Into Every Stage of Your Publication Lifecycle
Accessibility works best when integrated into the entire publications process — not as an afterthought. This talk will teach you about accessibility terminology and walk you through a typical publication lifecycle — draft, design, and distribution — to share where accessibility can be incorporated into your publishing or marketing process and how you can bring your colleagues along in this process.
Speaker: Lilia LaGesse, she/her, Founder + Lead Strategist, Heard Creative Co.
MARKETING STRATEGIES:
Building a Brand Magazine: Connecting with Your Community
Your magazine embodies the culture of your community and the identity of your association. But can you take it to the next level? The team behind the award-winning redesign of Georgetown Business will tell the story of how they evolved the publication from a traditional association magazine to a branded business magazine that connects with its community and stands out in a saturated market.
Speakers:
Kelly McMurray, Creative Director, 2communique
Martha Holland, Georgetown Business
Join us for fun and games in the Atrium!
Grab a seat for lunch at any of the topic-based roundtables. Designated tables will be open for roundtable discussions based on topic area.
Topics include:
- Peer-to-Peer Problem & Solution Meetup, with Abby Norton, ISACA
- Build Your Personal Brand, with Lisa Townsend, ACRP
- All Things Podcasting, with Melanie Padgett Powers, MelEdits
- AI and Art: The Good, Bad and Ugly of Computer Generated Imagery, with Justine Gaetano, GRAPHEK
- Reuse, Recycle, Repurpose: Get More Out of Less, with Randy Ford, First Story Strategies
Hear the latest trends, technologies, and advancements in media and publishing from the experts in these sponsored speed talks. The event includes three 15-minute sessions.
How AI Will Impact Digital Marketing in 2023
In this presentation, you will hear about how AI will create marketing messaging, help target audiences, and help manage digital campaigns. You’ll also learn about the massive marketing opportunities — in scaling and experimenting — but also about the pitfalls. Beware the McContent Trap!
Speaker: Alan Hirsch, VP Sales and Marketing, Contentware
Charting a New Data Frontier: IEEE’s Bold Path to Audience Data Capture and Monetization Mastery
Join IEEE and NetLine as they unpack IEEE’s path to reimaging audience data capture and monetization methods. Learn about innovative approaches to monetizing audience data, creating personalized experiences, optimizing products, and unlocking new revenue streams. Gain valuable lessons from their journey and explore future directions in audience data capture. Whether you’re a audience developer, marketer, or business leader, this session will equip you with invaluable knowledge to leverage audience data to drive meaningful growth.
Speakers:
David Fortino, Chief Strategy Officer, NetLine (an Informa Business)
Mark David, Director Advertising and Business Development, IEEE Media at IEEE
The 2023 Association Media Landscape Report
Highlights from the 2023 AM&P Network Association Media Landscape Report cover comprehensive findings that provide a better understanding of the mix of media efforts across associations, offer valuable insights into the media landscape, and allow you to benchmark your own publishing efforts.
Speaker: Jill Fick, Senior Project Director, Readex Research
CONTENT STRATEGIES:
The Printed Magazine: Trends, Challenges, and Updates
The printed magazine remains a hallmark of association communications, and it’s never been more important to be in the know when it comes to trends, challenges, and updates in the print industry. This session will cover aspects of print and production to benefit content leaders and budget holders, with an eye toward accomplishing your print goals under the current climate of the industry.
Speaker:
Jim Wilde, VP of Publication Sales, Sheridan
MARKETING STRATEGIES:
Every Association Should Have a Book Publishing Strategy
Book publishing is the business of linking content to markets. Its core components parallel what many associations already do. This session will provide an overview of the parts of book publishing associations need to understand to succeed in using longer-form content to meet members’ needs while generating non-dues revenues.
Speakers:
Brian O’Leary, Executive Director, Book Industry Supply Group
Anders Ganten, Sr Director Government, Corrections and Publishing Alliances, LexisNexis
Jasper Simons, Chief Publishing Officer, American Psychological Association (APA)
CONTENT STRATEGIES:
SEO for Editors: How to Optimize Your Content for Search Engines and Your Audience
Content may be the backbone of your enterprise, but if no one sees it, does it matter? In this session, learn about SEO best practices to set your content teams up for success. Discover how to optimize headlines, decks, and copy for B2B or niche audiences so content doesn’t get caught in the “consumer web.” Identify which keywords to use and why keyword saturation is counterproductive, and gain a better understanding how analytics and SEO work together.
Speaker:
Erin Hallstrom, she/her, Associate Director of SEO Strategy, Endeavor Business Media
MARKETING STRATEGIES:
Making a Champion: Volunteers and Contributors as Ambassadors
Are you fully involving your volunteers and contributors in sharing and promoting your content? It’s an effective method of expanding your organization’s reach, regardless of your in-house resources. This panel will discuss what works and what doesn’t; how to use templates and toolkits, and how to develop an overall program to make it all work!
Speakers:
Erica Klinger, Association for Accessible Medicines (AAM)
Erica Roth, American Physiological Society
Join your friends in the Exhibit Hall to help support a local charitable organization. We’ll provide the supplies. You bring your willingness to roll up your sleeves and help!
Close out Day 1 of AMPLIFY and celebrate the EXCEL Awards with a star-studded reception just prior to the EXCEL Awards Gala.
Sponsored by:
The EXCEL Awards are the largest and most prestigious program recognizing excellence and leadership in association media, publishing, marketing and communication.
The EXCEL Gala requires an additional ticket. Purchase your tickets here.
Opening remarks and welcome from Stacy Brooks Whatley, American Counseling Association and Marlene Hendrickson, American Staffing Association.
Hosted by
Marlene Hendrickson, Senior Director Publishing & Marketing American Staffing Association
Measuring IMPACT: How Money Media is moving the needle on diversity
Through deliberate and focused efforts to hire, retain, and promote employees of all genders and ethnic backgrounds, Money-Media increased its number of ethnically diverse staff from 10% to more than 40% in six years. Hear how they took diversity from a goal to an intentional mission, how they measure progress, and how they intend to continue to build an inclusive culture.
Speaker:
Hannah Glover, Editor-in-Chief, Money-Media
Fostering Inclusive Language
The American Chemical Society’s ACS Inclusivity Style Guide aims to help people communicate in ways that recognize and respect diversity in all its forms. Learn how staff members created the guide and how they continue to use it to foster inclusion among staff and members. Plus, you’ll come away with tips for creating an inclusive language guide at your own organization!
Speakers:
Sabrina J. Ashwell (she, her, hers), Senior copyeditor, Chemical & Engineering News American Chemical Society
Racquel Jemison (she, her, hers), Program Manager American Chemical Society
CONTENT STRATEGIES:
Leveraging a Podcast Program for Any Size Organization
Podcasts allow listeners to connect with peers and hone their craft on their own schedule. At the same time, organizations can engage a broad audience beyond their membership, while generating sponsorship or advertising dollars. Join this panel discussion to hear the different approaches taken to standing up a successful podcast program by several organizations. You can do it, regardless of your staff and resources!
Speakers:
Meredith Landry, she/her, Content Manager, GLC
Jen Hajigeorgiou, she/her, Director of Content Strategy, National Association of REALTORS®
Matt Ausloos, He/Him/His, Manager of Publishing, American Health Law Association
Henry Howard, he/him, Deputy Director / Media and Communications, The American Legion
MARKETING STRATEGIES:
Turn it Up: Amplify Your Association’s Brand Through Your Publication
For any association that has a publication (or many publications), there are often untapped opportunities to showcase your brand through design, through content, and through the voices of your members in ways that are authentic, informative, and engaging. In this informative session you will see real-world examples of how associations showcase their brand while covering a range of content to engage readers and appeal to advertisers. To be clear, this session won’t cover standard house ads.
Speakers:
Jemilah Senter, She/her, VP, Marketing and Communications, MCI USA
Kelsy McCarthy, She/her, AVP, Creative Services, MCI USA
Stuart Hales, He/him, Content Director, MCI USA
CONTENT STRATEGIES:
Build a Content-First Culture to Engage Members Any Time, Anywhere
If you create programs, products, and services with a content-first approach, audiences will find them and use them more than ever before. A content-first approach requires a new look at your organization’s culture. It takes collaborative planning and execution among your staff departments. And it puts volunteers in new roles as ambassadors and information gatherers rather than recipients. Drawing from real-life case studies and research, this session will provide hands-on exercises so you can create your own vision for a content-first culture at your organization.
Speaker:
Hilary Marsh, President & Chief Strategist, Content Company, Inc.
MARKETING STRATEGIES:
Social Storytelling in Action: Incorporating Social Storytelling Tactics to Change Minds and Spark Action
The social media landscape has become increasingly crowded — you’ve seen it yourself. Once upon a time, snappy, fresh content was enough for associations to generate results. That’s why forward-thinking brands are turning to social storytelling — it’s what sets your brand apart from the pushy promotions and ho-hum posts. This session includes actionable takeaways that you can implement immediately.
Speakers:
Laura Marzec, she/her/hers, Content Director, Imagination + The Mx Group
Cyndee Miller, She/her/hers, SVP, Content Strategy, Imagination + The Mx Group
Join us for fun and games in the Atrium!
Grab a seat for lunch at any of the topic-based roundtables. Designated tables will be open for roundtable discussions based on topic area. Topics include:
- Engaging New Voices: Tips to Finding the SMEs, with Ruth E. Thaler-Carter
- Strategically Plan Your Career Path, with Veronica Purvis, MSM, CAE
- Open Access in Scholarly Journals, with Thad Plumley, National Ground Water Association
- Member Publications: Print, Digital or Both?, with Jill Ross American Society for Nondestructive Testing
What your advertisers want from your communications programs, with Jay Blankenship, MCI USA
Practical Things You Can Do Right Now with AI (And How to Use it Ethically)
Generative AI tools seem to be the topic on everyone’s lips. But how
do you move from the hype to practical applications today? And what
are the impacts of these developments in such a fast-moving environment? Hear what‘s happening now, as well as the fundamental business case for approaching these tools from an ethical perspective in a period of great change.
Speakers:
Dray McFarlane, Co-Founder, Tasio
Leslie Canavera, CEO, PolArctic LLC
CONTENT STRATEGIES:
Making Your Publication More Relevant and Compelling
With examples from EXCEL Award gold winners in a variety of categories, we’ll examine different ways of achieving excellence in association and B2B publications. From handling tough topics like “decoding race” to visual storytelling and more, you can expect at least one aha! moment to inform your own publishing plans.
Speaker:
Eric Randall, He/Him, Editor-in-Chief, New York State School Boards Association
MARKETING STRATEGIES:
What Association Publishers Need to Know About Business Development in 2023
A recent Professionals for Association Revenue survey revealed that 86% of associations have an underperforming business development strategy or none at all. The relationship between association publishing teams and their business development counterparts is critical to media success, mission, and revenue health. In this session, learn more about the current state of business development and how you can develop your business competencies for personal and professional growth.
Speakers:
Carolyn Shomali, Publisher, Professionals for Association Revenue
Marcus Maleck, Director of Global Business Partnerships, Society for Clinical Research Sites
CONTENT STRATEGIES:
Signature Live! Neurodiversity University
It’s about time we all got schooled on brain differences as part of the inclusion conversation. What is your organization missing out on by underperforming in this area — and what does it have to gain by advancing its efforts in neurodiversity? Join us for Signature Live! where we tackle these questions and more with associations and thought leaders who are benefiting from their DEIA investment.
Speakers:
Carla Kalogeridis, Publisher, Signature magazine
Kathryn Deen, Managing Editor, Signature magazine
Maggie McGary, She/her, Founder & chief strategist, McGary Digital
MARKETING STRATEGIES:
Mapping Content to Your Marketing Funnel: Reach the Right Target at the Right Time
Your organization produces a lot of great content, but are you getting the full value out of that content for your marketing strategy? Join this panel discussion to hear how your peers have designed plans and collaborated between the marketing and content functions to promote content, serve members, and add substantive heft to your marketing efforts.
Speakers:
Randy Ford, he/him, Writer and Storytelling Strategist, First Story Strategies
Veronica Purvis, MSM, CAE, She/her, Executive Director, Journalism Education Association
Morgan Mulgrew, She / Her / Hers, Strategic Account Manager, HighRoad Solutions
I scream, you scream! Who doesn’t love a good ice cream sundae? Stick around for the AMPLIFY: Celebrate! Ice Cream Social – an AMPLIFY tradition!
For the latest COVID and event cancellation policies, please click here.
Breakfast will be available.
In this “Lessons from an Industry Leader,” Brief Media CEO/Founder Elizabeth Green will share insights on how investing in the success and well-being of others–from mentoring local entrepreneurs to traveling the world to eradicate disease with the Mission Rabies project– also translates to business success. Gain inspiration and ideas to further your own career and publishing efforts with a focus on social good as a core business principle during this keynote talk followed by Q&A.
It used to be said that everyone has a story. Now it seems like everyone has a podcast. But not all podcasts tell their stories as well as they could, and not all monetize with sponsorships or mid-roll and pre-roll ads. The two podcasts you will hear from—Jeff Lenard who works on Convenience Matters for NACS; and Kat Shamapande, who works on and hosts Let’s Get Surety for NASBP—accomplish both with style and a dedicated audience. Join podcast producer and collaborator Blake Althen as he leads us in key lessons for making your podcast into a resounding success.
Speakers:
Blake Althen, Co-owner and producer, Human Factor
Jeff Lenard, Vice President, Strategic Industry Initiatives, NACS
Kat Shamapande, Director, Professional Development, National Association of Surety Bond Producers
Universal Track Sponsored by:
Are you up-to-date on the latest trends, discussions, and terms related to language that supports DEI efforts? As writers and editors, and publishing professionals, these three presenters will speak to how associations can use inclusive language in their writing and other communications efforts. Attendees will leave the session knowing some of the latest language trends to be more inclusive in their association publications, scholarly communications, and media. Attendees will also be able to understand and explain to their colleagues and staff why using conscious and inclusive language is important. Finally, attendees will know where to go for resources, including style guides geared toward specific groups, and the benefit of using sensitivity readers.
Speakers:
Nicole B. Racadag, MSJ, Team Lead, Publications, American College of Radiology
Kelley Butler, Director, Content Marketing, Businessolver
Jenny Peng, Senior Publisher, Oxford University Press
Damita Snow, CAE, Senior Manager for Publishing Technologies, American Society of Civil Engineers (ASCE)
Specialized Track sponsored by :
How do you convince busy professionals to commit to write for you? From articles to books, digital and/or print, what are the magic words that describe the “personal ROI” to potential authors/speakers? And how can you create and leverage cross-media content and marketing opportunities to benefit both your contributors and your organization?
Speakers:
Alison Lake, Team Lead, Content Acquisitions, Bloomberg Law
Michaela Brennan, Legal Content Editor, Education, American Association for Justice (AAJ)
Rob Anderson, Senior Director of Publishing, American Health Law Association (AHLA)
Universal Track Sponsored by:
As an editor, you learn to know what audiences need so you can publish content they will read and use. You know how to use existing and new formats to deliver content when and how it will resonate most. And you know how to set goals and measure success. Guess what? The rest of the association also creates and publishes content. (It’s known as the organization’s programs, products, services, information, resources, and tools.) But most of them don’t have the knowledge and skills that you have. And your knowledge and skills would make a significant difference in all of the association’s content! This session will cover
- How to spread content strategy skills to the rest of the association
- How to get buy-in for a strategic approach to all of the association’s content
- How to increase the organization’s content strategy maturity, starting where they are and growing over time
Speakers:
Hilary Marsh, Founder, Chief Content and Digital Strategist, Content Company
Stacey Moncrieff, Executive Editor, Publications, National Association of Realtors
Specialized Track sponsored by:
Prepacked lunches for easy social distancing, stepping outside or finding a quiet spot to eat.
1. Let First-Party Data Change Your Life, Hum
Associations and publishers are prolific sources of trusted, reliable content. And they have broad audiences who rely on that content. Gathering, understanding, and actioning first-party data at the intersection of your audience and content can dramatically improve your value proposition to your members and readers, increase your audience size, improve your entire product line-up, and open up new non-dues revenue streams.
Third-party data is out; first-party data is in. If you’re not gathering and using your first-party data, you’re going to get eaten for lunch. Join John Challice to hear how Hum lets associations and publishers use their first-party data to grow.
Attend this session to learn how Hum:
- Uses an AI-based natural language processing tool to understand what content is about
- Actions audience and content data in the service of marketing, events, membership, education, publishing, and more
- Lets you turn your first-party data into a valuable strategic asset.
2. Silicon Valley Wants You! Monetizing Your Print and Digital Ad Inventory with Venture Capital, Arrandale Ventures
Start getting a piece of the $80 BILLION(!) that B2B startups spent on marketing with Google, Facebook and Amazon last year. At this Speed Talk, you will learn how you can trade your publication’s print and digital advertising inventory for equity in startups backed by some of the country’s best investors. Arrandale Ventures is a venture capital firm launched by Zachary Richner, third-generation family owner of one of the largest local newspaper groups in the U.S., to support local and traditional media organizations as well as the communities they serve.
3. State of the Inbox, Omeda
Dive into Omeda’s database to see an exclusive look at the insights from 7 billion emails sent over the past year. See the latest trends including the impact from Apple MPP and clickbots, and get strategies you can implement immediately to increase email engagement, presented by Tony Napoleone VP, Client Experience, Omeda.
In this panel discussion, experts from the publishing ethics domain will discuss the emerging nature of information outlets diverging from reliable and trustworthy to outright misleading. The audience will gather actionable guidance on how to handle challenges associated with viral spread of misinformation & disinformation when there is a need for both speed and accuracy to mitigate the damage, correct the record, and reestablish trust with audiences. This panel will also discuss what to expect and how to handle the latest trend of cancel culture.
Learning Objectives:
After attending this session, the audience will be able to:
- Design strategies to handle and contain the spread of viral misinformation and disinformation.
- Devise a plan to rapidly and responsibly mediate unduly response to shared content.
Envision ways of aligning the goals and missions of the association/organization in the event of cancel culture.
Speakers:
Randy Townsend, Director, Publishing Operations, Public Library of Science
Dr. Chhavi Chauhan, Director of Journal Continuing Medical Education Program, American Society for Investigative Pathology
Universal Track Sponsored by:
Publishing a web article in print?! A “reverse” publishing strategy may feel unnatural, but it may be one of the most cost-effective ways to test out your content ideas and gather valuable data about your audience’s preferences and engagement level before investing your resources in print. Learn how to harness digital tools, including Google Search Console, Google Trends and AnswerThePublic.com, to optimize print content. Participants will have an opportunity to workshop their ideas and get inspired for a reverse publishing project.
Attendees will:
Discover where to look and how to find analytics and search results to glean audience insights to inform story ideas.
Workshop new content ideas to test when you return to the office. This process will include evaluating candidates for reverse publishing, planning translation to print and determining KPIs.
Learn how two national health organizations used digital results to inform print editorial planning.
Speakers:
Megan Kramer, Senior Content Manager, GLC
Laura Pemberton, Associate Vice President, Content, National Multiple Sclerosis Society
Specialized Track sponsored by :
Everybody talks about “storytelling” as a better way to communicate, but it’s become such a broad buzzword that the board room concept rarely becomes a Slack channel reality that factors into our day-to-day communications work. This workshop-style session covers the science and traditions behind storytelling. It’s a mix of presentation and hands-on activities that help us understand WHAT stories are, WHY they’re so important and HOW we can effectively put the principles of story to use.
Speakers:
Randy Ford, Writer & Storytelling Strategist, First Story Strategies
Alexis Redmond, JD, MA, CAE, Managing Director, Legal, Risk, and Compliance Leadership Community, Manufacturers Alliance
Universal Track Sponsored by:
Learn what’s working in today’s fast-paced media and sponsorship world. We will share best practices, avoidable pitfalls, and emerging trends to engage readers, members, and industry partners. Come “Close Win” with us and take back ideas to drive meaningful revenue.
Speakers:
Jay Blankenship, Director, Sales Consulting and Advisory, MCI USA
Bill Bell, SVP Director of Sales and Business Development, Fox Associates, Inc.
Joe Fernandez, Director, Advertising Sales & Business Development, American Society of Civil Engineers (ASCE)
Specialized Track sponsored by :
- Spend this time making new connections and reconnecting with familiar faces,
- Visit service providers in the exhibit space,
- Check out the AMPLIFY: Connect! lounge space,
- Grab a few ideas and inspiration from the Idea Swap table.
Wrap up Day 1 with a star-studded reception just prior to the EXCEL Awards Gala.
Get ready to celebrate!
SIIA’s EXCEL Awards is the largest and most prestigious program recognizing excellence and leadership in association media, publishing, marketing and communication. With 240 awards presented across 82 categories, the ceremony culminated with the EXTRA! Award, honoring the most outstanding entry across all categories.
For the latest COVID and event cancellation policies, please click here.
Breakfast will be available.
As communicators and content creators, sometimes the most effective change we can make is through language. The AM&P Network community is brimming with people who individually and collectively make DEI change and progress through the work they do every day.
Hosted by incoming Associations Council President Stacy Brooks Whatley, hear from several AM&P Network leaders who have shown proven and meaningful progress on the front lines of DEI change.
Billy Williams
EVP for Ethics, Diversity, and Inclusion
American Geophysical Union
Dr Bibiana Campos Seijo
VP of C&EN Media Group and Editor in Chief, C&EN
American Chemical Society
Eric D. Randall, MBA
Editor-in-Chief
New York State School Boards Association
While the death of the third-party cookie coming in 2023 has some businesses scrambling, publishers can differentiate and future-proof their organization by prioritizing first-party data. Since it started 10 years ago, business journalism company Industry Dive has collected first-party data when readers subscribe to its email newsletters. Today, as a $100M in-revenue business journalism company with 25 digital publications, websites and free email newsletters, this data gives them the ability to understand, optimize and monetize their audiences. Join Davide Savenije, editor-in-chief at Industry Dive, and Robin Re, VP of marketing at Industry Dive, to hear how Industry Dive uses first-party data to power both award-winning journalism and company revenue.
Attend this session to learn how to:
- Future-proof your media business with a first-party data strategy
- Collect audience data in a meaningful way
- Use first-party data to power content creation and marketing
Speakers:
Davide Savenije, Editor in Chief, Industry Dive
Robin Re, VP of Marketing, Industry Dive
Collaborating with creative partners is one powerful way for associations and brands to achieve greater success and visibility for their initiatives—while providing value to their members. Hear how a recently successful digital and print campaign centering on precision medicine enabled one healthcare association to position itself as a trusted resource for its audience, increase engagement with its diverse content portfolio, and differentiate itself in a growing marketplace.
Learning Objectives:
- Receive tips on collaborating as an internal team—as well as with creative partners—to assure your brand and content strategies are working together.
- Learn strategies to deliver exceptional digital experiences that can inform, educate, and inspire members while fueling your organization’s growth.
- Understand how metrics can identify which marketing strategies and tactics are most effective for displaying content and providing resources to members.
Speakers:
Lisa Townsend, Senior Director, Marketing & Communications, Association of Community Cancer Centers
Sarah Gaydos, Art Director & Data Visualization Specialist, Graphek
The Antiracism Toolkit for Organizations provides tools for understanding institutionalized racism, broadening hiring and recruiting practices, working to correct bias, including historically excluded perspectives in decision-making, measuring the impact of DEI efforts, and creating affinity groups and mentorship programs. In this session, you will learn practical ways to transform your workplace by implementing inclusive policies, procedures, and norms and will learn why we need to move beyond a diversity mindset to an actively antiracist mindset. Attendees will come away with a better understanding of how systemic racism manifests in the field of publishing, how to make equity work effective and sustainable, and how to recruit and retain BIPOC staff.
Speakers:
John Warren, Professor, George Washington University Publishing Program
Erin Landis, Origin Editorial
Madelene Sutton, AIP Publishing
Do you have questions you’re curious about regarding a large population? Questions you’d like to ask a small, specific group? Some people might automatically be drawn to surveys to address and gather information from multiple sources, but research methods are as flexible and diverse as the people you are collecting the information from. We will be exploring the many different strategies to approach a research project and ways to customize the experience to clients’ needs.
Speakers:
Jennifer Hajigeorgiou, Director of Content Strategy, National Association of Realtors
Anna Schnerre, Business Insights Research Associate, National Association of Realtors
Prepacked lunches for easy social distancing, stepping outside or finding a quiet spot to eat.
At the “Eye on EXCELlence” session, we’ll be celebrating two of our accomplished EXCEL award-winning entries. Featuring the representatives from the submitting associations, you’ll hear from a select group of industry panelists, who will highlight the factors that put these two entries over the top to become award-winners, and helped the organization to succeed in its goals. This favorited session returns for its fifth year and is both fun and informative. See you there!
Host:
Ernie Achenbach, Director, Unleashed Technologies
Panelists:
Cynthia Currie, Creative Director, American Planning Association
Nikki Sparks, Director of Operations, Student Programs, and Special Projects, National Association of Elementary School Principals (NAESP)
Ned Colbert, Communications Coordinator, National Association of Elementary School Principals (NAESP)
Diane Rusignola, Senior Director, Editorial Content, NAREIT
Sarah Gaydos, Art Director, GraphEK
Chris Okenka, Owner and Designer, Christopher Okenka Design
Hear from event marketing experts as they share quick tips and techniques to amp up your marketing efforts. From tried-and-true practices, to new strategies for virtual, hybrid and in-person events, this session will provide practical take-aways that you can implement in your own event marketing.
Speakers:
Veronica Purvis, Executive Director, Journalism Education Association (JEA)
Jemilah Senter, Vice President Marketing Communications, MCI USA
Moving an association from diversity statements to demonstrable inclusion requires purposeful action, an openness to learn, and a willingness to reexamine processes. Since magazines are often the most visible publication, they provide an opportunity to demonstrate an organizational commitment to DEIA (diversity, equity, inclusion, and accessibility). Using examples and resources from their publishing experiences, Melanie Padgett Powers and Lilia LaGesse will share why incorporating DEIA at all levels of the magazine is important. Discussion will cover accessible multimedia considerations to finding more diverse member sources, writers, and story ideas. Participants will leave the session with a better understanding of key terminology as well as tips and strategies on how to integrate DEIA into their publications’ processes.
Speakers:
Lilia LaGesse, Creative & Digital Strategist – Design & Branding Consultant
Melanie Padgett Powers, Freelance Editor & Writer, MelEdits
Social media is a powerful tool in connecting the world together and while managing an account can feel like swimming in a giant ocean, it doesn’t have to be. Social media channels (like Facebook, Twitter, LinkedIn, TikTok and Instagram) all have their own ways of connecting much more nuanced and more niche audiences. In this session, Yes&’s Director of Social Media will help teams build an understanding of the importance of social media and how they can make it work for them.
We will specifically overview three pillars of social media when it comes to the specialized information industry and associations:
- How to build an audience
- How to consistently engage with an audience
- How to measure the effectiveness of your content
Speakers:
Debbie Bates-Schrott, Senior Vice President, Yes&
Nicole Glueckert, Director of Social Media, Yes&
Morgan Roth, Chief Communication Strategy Officer, EveryLife Foundation for Rare Diseases
Jennifer Martin, Senior Director of Communications, Sugar Associations
The inaugural Signature Live! event is person at AMPLIFY 2022, covering the March/April cover story, “Who Will Be the Next in Line? A good succession plan isn’t just about long-term security — it’s about ongoing development and growth.”
Speakers:
Carla Kalogeridis, Publisher, Signature magazine
Thomas Marcetti, Editor, Signature magazine
Tiffani R. Alexander, Associate Vice President, Editorial Strategy, at the Association of Corporate Counsel
Amy Repke, Vice President of Communications and Marketing, Community Associations Institute (CAI)
It’s easy to participate in the AMPLIFY Raffle this year! Get extra chances to win throughout the event, and join us for the AMPLIFY: Connect Ice Cream Social on Thursday at 4:15 pm for your chance to win.
Earn your chances to win:
Receive one raffle ticket when you arrive at Registration
Gain insights and valuable information from our industry partners in the exhibit hall to earn additional raffle tickets
Attend Industry Insights Speed Talks on Wednesday at 1 pm to earn an additional 10 raffle tickets
Participate in the AMPLIFY video booth, near the AMPLIFY: Connect Lounge, to earn an additional 10 raffle tickets
Make sure all tickets are dropped in the ticket bowl by Thursday at 4 pm.
Must be present to win!
(Service provider attendees are not eligible to participate in the raffle.)
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