While a cost-benefit analysis for the magazine is easy to sell, “there’s so much to be said for the intangible benefits,” said Lisa Roman, VP of communications for the American Coatings Association. “You can’t really sell that message internally, but when it comes from an objective third party, it just has more weight.” That was just one example on the benefits of a communications audit.
Log in to read takeaways from this splendid Lunch & Learn session, which although focusing on the association world, certainly held lessons for niche publishers and media company communications leaders as well.
