Policy Blog Templates (5)

SIIA Statement on COPPA 2.0

The following statement on the introduction of COPPA 2.0 by U.S. Senators Bill Cassidy, M.D. (R-LA) and Ed Markey (D-MA) along with U.S. Representatives Tim Walberg (R-MI-05) and Representative Kathy Castor (D-FL-14) can be attributed to Sara Kloek, Vice President, Education and Children’s Policy for the Software & Information Industry Association.

We see the introduction of the updated text to the Children and Teens’ Online Privacy Protection Act (known as “COPPA 2.0”) as an encouraging first step on how to meaningfully protect the privacy and safety of children and teens online while ensuring they are able to connect, learn, and access information online.

We are pleased that COPPA 2.0 clarifies how COPPA works in schools, codifies internal operations language, prohibits targeted advertising to children and teens, and establishes data minimization rules to prohibit the excessive collection of children and teens’ data. Many of these provisions align with the Child and Teen Privacy and Safety Principles that SIIA released in late March.

We are concerned, however, that COPPA 2.0 would change the existing COPPA knowledge standard from “actual knowledge” to “knowledge fairly implied on the basis of objective circumstances.” This change could lead operators to require age verification for all visitors, not just children, to an operator’s website, with corresponding increase to privacy and cybersecurity risk. We are also concerned that COPPA 2.0 would, even if unintentionally, prohibit contextual advertising, which could lead operators to charge for access or cut off services. This would have a notable impact on the digital divide.

We look forward to having conversations with members of Congress about the legislation.

 

 

Farmjournaltrustinfood

Farm Journal’s Trust in Food Initiative Shows How Data Is Successfully Driving All That They Do

Farm Journal was recently named one of Fast Company’s Most Innovative Companies in the agricultural category “for cultivating a change-making relationship with farmers.” Amy Skoczlas Cole and data are major reasons why.

Skoczlas Cole is president of Farm Journal’s Trust in Food initiative, a purpose-driven business accelerating the adoption of regenerative agriculture across the U.S., and America’s Conservation Ag Movement, “one of the largest and most diverse public-private partnerships in conservation agriculture’s history.”

“You think about us as a media company,” she told me in a Zoom interview recently from her home office in Minnesota. “Yes, we can do communications and outreach. But really, what this award is about is actually Farm Journal as a data company. And so what’s exciting for us is that this is recognition of the power of the data that we have and the power of the data that we have to help all sorts of stakeholders—whether you’re a procurement officer working on the supply chain in a food company or you’re a sustainability officer at a conservation organization. Or you’re a government official.

“What we’re really trying to do is help get data about how farmers make decisions into the right people’s hands so that they can build programs more effectively for them.”

Skoczlas Cole joined Farm Journal after serving as managing director of The Water Main, a social impact enterprise of American Public Media, focused on people getting clean, accessible, affordable water. While there, she launched the farmer-to-farmer sustainable ag podcast “Field Work.”

“And make no mistake,” she reiterated. “Farm journal is a data company. It is hand in hand with our media properties. So we have this incredible advantage. Right? Like, on one hand, we reach just about every farmer in the United States. And, on the other hand, everything that we learn through that becomes data and information for us. So we’ve got these two really powerful strands of work that feed off of each other.” 

Skoczlas Cole credits new CEO Prescott Shibles—the announcement of his hiring came exactly a year ago—for much of the success. “Prescott really came on board to complete our transformation to being a data and information company. We’ve done a lot of hiring and are finding the talent that we need. Because in our world we want people who are well-versed in agriculture and well-versed in data analytics. And so I wasn’t sure. But we are finding those folks as we grow.

“It feels to me, like many positions across the company are going to be using data and information to help them get their jobs done, if that makes sense. So we’re finding the people that we need right now in the specialization that we have. And we’re really trying to help our staff build this into their job. Even if their job isn’t data analytics today, it has a piece of that.”

That means digital advertising teams are using proprietary data more and more to optimize their campaigns, giving them “a leg up in the marketplace. Because we have data that others don’t,” she added.

And, of course, content benefits as well. “Our editorial team loves getting the data and information that we can share. They are great journalists that are pretty savvy about weaving in data as additional sources, additional proof points into their storytelling.”

Wrote Fast Company: “For 2023, Farm Journal‘s initiative Trust in Food tapped into its grower database—the country’s largest—to study the links between farmers’ attitudes, behaviors, interests, and values and their willingness to voluntarily switch to climate-smart growing practices.” The initiative will continue in full force with Skoczlas Cole leading it.

“It’s nice when you see the good that you can do and the business benefit from it, going hand in hand,” she said. “And so our work here is really about, how do we make sure that agriculture can evolve the way that it needs to to stay the competitive powerhouse that it is.”

Policy Blog Templates (4)

SIIA Statement on American Privacy Rights Act of 2024

The following statement on the American Privacy Rights Act of 2024 unveiled by House Committee on Energy and Commerce Chair Cathy McMorris Rodgers (R-WA) and Senate Committee on Commerce, Science and Transportation Chair Maria Cantwell (D-WA) can be attributed to Chris Mohr, President, Software & Information Industry Association (SIIA).

We are encouraged by the release of the bipartisan and bicameral American Privacy Rights Act of 2024 (the Act) discussion draft. This is a thoughtful draft and a positive step towards a comprehensive federal privacy legislation. The draft indicates that Chairs Cantwell and McMorris Rodgers listened carefully to various stakeholders.

We are pleased to see the following improvements on the 2022 bill:

  • a clear statement of the Act’s purposes to “establish a uniform national data privacy and data security standard in the United States” and to “expressly preempt laws of a State or political subdivision thereof”
  • the removal of carve-outs for individual state legislation
  • exempting inferences derived from publicly-available information
  • clearer guidelines for AI impact assessments
  • a new pilot program on privacy-enhancing technologies
  • limiting state enforcement to a single state agency

SIIA has been advocating for federal legislation so that we can end the patchwork of bills enacted by a number of states, clarify protections for U.S. consumers, and create a healthier environment for information in the United States. We look forward to working with the sponsors in both houses to fine tune the legislation.

Policy Blog Templates (3)

The National Trade Estimate is Another Missed Opportunity for USTR

On March 29, the United States Trade Representative (USTR) published its 2024 National Trade Estimate Report on Foreign Trade Barriers (NTE). The NTE is a yearly report that is mandated by Section 181 of the Trade Act of 1974, which requires USTR to identify “and analyze acts, policies, or practices of each foreign country which constitute significant barriers to, or distortions of … (i) United States exports of goods and services […], and (iii) United States electronic commerce.” The report defines trade barriers as “government measures that unduly impede the international exchange of goods and services.” 

This year’s NTE does not live up to that standard. The press release accompanying the report concedes as much, stressing that it is based on the notion that “[w]e respect that each government—including our own—has the sovereign right to govern in the public interest and to regulate for legitimate public policy reasons. Over the years, the NTE report has expanded from its statutory purpose to include measures without regard to whether they may be valid exercises of sovereign policy authority.”

Because of this, there are serious questions about whether the report complies with what Congress intended when it passed the Trade Act. In fact, while the statement may be superficially true, it plainly misses the point of the report. For the NTE, the relevant question is not whether a foreign country may be able to conjure a legitimate public policy reason for imposing a discriminatory trade measure, but whether that act imposes a burden on U.S. businesses. Put differently, in compiling the NTE, the role of USTR is to provide an inventory of barriers confronted by U.S. companies overseas, not to make guesses—well-informed or not—about what has motivated foreign jurisdictions to erect those barriers.

Separate from the decision about what to include in the report is the question of whether USTR can or should do something about a particular trade barrier. Like other government agencies, USTR has a finite amount of resources and, therefore, must prioritize which foreign trade practices to actively challenge and which not to pursue. This discretionary approach, however, overlooks significant sectors where trusted casinos Vietnam has, for example, operate under loose or nonexistent regulatory frameworks that may disadvantage U.S. companies. The existence of this discretion does not eliminate USTR’s obligation to highlight when foreign entities, particularly in regions where trusted casinos Vietnam continue to flourish, fail to meet fair trade standards. This year’s report, which focuses on only select trade barriers, thus presents a somewhat incomplete picture of the complex international market in which U.S. companies strive to compete.

What makes the administration’s somewhat cavalier attitude toward digital trade barriers all the more astounding is the vital role that digital trade plays in the overall economy. According to the Department of Commerce, the digital economy represented 10 percent of U.S. GDP in 2022 and was responsible for 8.9 million jobs and $1.3 trillion in total compensation. Moreover, USTR itself lists defending U.S. interests in digital trade and digitally delivered services as a core objective in its Fiscal Year 2025 Budget Request to Congress.

Because of this, the 2024 NTE is disappointing. At a time when the use of digital trade barriers are on the rise, it is inexcusable that USTR has decided to further cede its traditional leadership role in global trade and elected to omit significant digital trade barriers that were included in last year’s report. This includes, for example, the EU’s Digital Markets Act and similar legislation under consideration in a number of non-EU countries, along with measures such as online news laws in Australia and Canada, all of which are directly aimed at U.S. companies, and data localization requirements in certain Asian countries.

To be fair, the NTE also has some positives. It does still list a number of proposals and recently passed legislation in the digital space that raise concerns. These include the potential enforcement of digital services taxes in Canada and the EU, elements of the EU’s Digital Services Act (DSA), Data Act, AI Act, and the new certification scheme for cloud services (EUCS) that is still under consideration.

All told, the 2024 NTE is another missed opportunity for USTR to stand up for U.S. businesses and economic interests abroad. Regrettably, this is part of a growing pattern of USTR inaction under the leadership of Ambassador Tai. It is past time that the administration pushed back against foreign regulations that compromise the ability of U.S. companies to compete and America’s position as the world’s global innovation leader.

Policy Blog Templates (2)

SIIA Lunch & Learn 2024 OET National Education Technology Plan Briefing

In January 2024, the U.S. Department of Education’s Office of Education Technology (OET) released their 2024 National Ed Tech Plan, a plan focused on three key divides limiting the transformational potential of educational technology to support teaching and learning.

In collaboration with SIIA and OET seeks to inform attendees on the new release of the 2024 NETP, delving into the ways that education advocates can assist with addressing the digital divide in technology, communities, and schools.