DeniseBurrellStinson 1

‘Let’s see what they need now’; talking to audience gave these two leaders direction

“We’re looking to see how our creativity and ideas, and how we reach audiences can be a driver of revenue,” said Denise Burrell-Stinson, head of WP Creative Team in the Creative Group at The Washington Post. “When that’s done well, it’s a good marriage of business and creativity. We used to think that they have to live very separately… I’ve found that as absolutely not true. Everyone can embrace [those two attributes].”

I love seeing “ideas,” “creativity” and “revenue” in the same sentence. Burrell-Stinson (pictured), who will be a keynote speaker at our AM&P Network Associations Council Reset, Reinvent, Revenue 2021 virtual event June 16-17, laughed a bit when reciting her title—that’s a lot of “creativity.” But she made a lot of sense when crediting much of their success to listening to readers.

“One of the things we learned at the Post in 2020 is that there’s still an appetite for marketing content,” she said. “But it had to be done a specific way. One of the ways that we were able to get through that time and 2020 was by being in constant conversation with our audience. ‘What’s the best way to reach you? What’s the type of messaging that you want to know about? What do you believe has value?’

“They were like, ‘You know what, we still want to know about brands, but only if they’re helping people. We want to know that the brands that you’re working with have a POV on social justice.’ They want gender equity and racial parity all the way across the organization.”

That was huge for the Post to hear. Similarly, I remember interviewing Kevin Turpin, president of the National Journal, on his organization’s turnaround a couple years ago. He didn’t go quite as far as Burrell-Stinson—a lot has changed in society in two years—but he did want his staff to listen more.

“One thing we launched was a presentation center,” Turpin said, explaining that by talking to their customers they discovered that’s what they needed help with. “They were being asked to explain Washington in more detail. They knew the content but needed a workable format. We’re actually very good at that. Take what happened in midterm elections and create a 40-page sllde deck out of it. We’re still doing that for board meetings of Fortune 500 companies.

“When businesses are trying to recreate themselves and change, they spend too much time inside, in strategy meetings, batting around ideas that they think will work,” Turpin added. “We don’t spend enough time going around. How are [our customers’] jobs changing? What are they thinking about? What are they investing in this year? This will give you solutions.”

While “going around” means something totally different in 2021 than 2019, those customer conversations have become even more paramount. It’s also important for everyone who interacts with customers to share what they’re hearing, from customer service to podcast hosts to receptionists, if there still is one.

“No one should ever feel that their sphere of influence is too small to make change,” Burrell-Stinson said. “If you’re working for a platform, a content creator, a digital magazine, the everyday results of your job are a contribution that ladders up to what the overall goals are.” As a fact checker early on in her career, she knew she was making a big contribution to the publication.

“During the early stages of the pandemic, “I was one of those people showing up and asking, ‘What is my job right now?’ I can’t sit here selling,” she said. “I really wanted to know that I felt right about what my job was.” Fortunately, the Post felt the same. “Let’s talk to our audience and see what they need right now.”

“We did this deep, intentional engaging of the audience. ‘Tell us what it is you need to know. Tell us what’s helpful. Tell us what’s respectful. Tell us what empowers you.’ And they did. And when we listened to the audience, we had our North Star. They told us what was going to work. When we had that information, we were actually able to take it to brands and say we’ve heard from this audience, they’re vocal, they’re smart and let’s do more than just market to them. Let’s really engage them on their terms.”

At our BIMS event in December, Turpin also emphasized those points. “We had a really deep dedication to getting to know our audience as best we could,” he said. “Knowing what their top challenges are, how those challenges are changing? ‘What are the new things that are getting into your budget that wasn’t there five years ago? How are you managing the office differently?’

“We spent a year with our customers, asking them a set of questions over and over. The most important one was, ‘What keeps you effective?’”

Vector of a large group of diverse people from different country standing on a world map

More audio and video, better data, global audiences and… wine? What we’ll keep post crisis.

Orson Francescone, head of FT Live, said that their virtual event numbers “are kind of blowing our model out of the water in the sense that we are bringing in a huge funnel of new subscribers into the FT machinery.” Virtual events, in some form, are not the only things we’ll keep post-pandemic. Audio and video have taken off. Crisis hubs have multiplied. Even sommeliers have been the stars of events. What will you be keeping of everything new you’ve tried?

Last week, The Washington Post published a story for their Outlook section titled What We’ll Keep. “The pandemic made us change our lives. Here are 11 ways we won’t change back.” Those ways include soft pants, spending time with pets, online ordering at in-person restaurants, appreciating essential workers, spending time outdoors, telecommuting and better home cooking.

Here are a few of those “keepsakes” for our industry:

Build more hubs.
Coronavirus news hubs brought large new audiences to publishers. Spidell’s was replete with special tax information, and they added webinars to address that further. Coleman added their Coleman Report Live daily videocasts to answer small banking and loan questions and hasn’t let up since (a show is pictured here, with a survey question, something else to keep). These shows have increased their audience, providing a bigger pool for their revenue-producing initiatives. MedLearn Media doubled its audience through new and expanded podcasts. Does the idea of a hub for expanded coverage only have to be around COVID? It wouldn’t be as universal, but for your specific niche a temporary hub on another vital topic could work well.

Offer more audio.
Text to audio has accelerated during the crisis. Dutch news website The Correspondent recently launched a new audio app for members. “We were a text-based site mostly, and our members asked us if we could also provide audio, because it’s easier to combine it with different activities like traveling or working out,” CEO Ernst-Jan Pfauth said. “We figured, well, it’s not our mission to provide text. It’s our mission to be a daily antidote to the news grind, to give an insight into how the world works. The medium isn’t that important, so if voice works better, let’s introduce that.”

Keep virtual events, in some form.
The global ease of attending a virtual event will not be going away. Last July, Questex produced the first REMOTE: The Connected Faculty Summit event. They hosted 26,000+ live attendees from 155 countries and 722 universities and colleges, with 2500+ questions asked to presenters and 47,000+ networking chats. It was such a success that they quickly scheduled the June 2021 all-virtual edition. “We can do SO much better for our students NOW than we could in January 2020,” writes David Levin, the event’s producer. Said Francescone, head of FT Live: “[In 2019] we had 24,000 delegates at our conferences. [In 2020] with 223 online events—that’s webinars, conferences and award shows—we’ve had 160,000 ‘digital delegates.’”

Satisfy a bigger thirst for data.
“There’s definitely more data that we were able to collect with the virtual event than with an in-person event,” Enit Nichani, vice president of marketing for North America at IGEL, told TechTarget. A reporting feature in vFairs—their digital platform of choice—enabled their marketing team “to see how many times a user visited a particular booth, what sessions they attended and how long they stayed for those sessions.” Before all this, maybe we counted the number of people in a session or at a keynote. But, of course, no one is watching when they leave or counting their visits to a booth. Must be a way to do more.

Double down on content.
When the pandemic hit, Morning Brew launched a guide telling readers how best to work from home. It quickly became a pop-up, three-days-a-week newsletter, The Essentials, with tips on how to be active, healthy and happy during quarantine.” It attracted more than 75,000 subscribers in the first three days. In November, after 80+ issues of The Essentials, the newsletter got a makeover to become Sidekick. Looks like it’s still going strong. “Another example of our mission and how we’re being a resource to readers…,” said Alex Lieberman, CEO and co-founder. “We are thinking differently about the media landscape.”

Provide more value.
“We feel that people are getting a lot more value this year,” said Jared Waters, training director for Business Valuation Resources, after they added bonus sessions before and after their Virtual Divorce Conference last year. There was a 50-minute conference preview two weeks before and three 100-minute, follow-up programs each of the three weeks after. Why can’t those virtual add-ons continue around a live event?

Offer shorter webinars.
The Association of Proposal Management Professionals initiated a Power ½ Hour Webinar Series. They are free for members and $75 for non-members.

Use sommeliers.
One of the most reliable moving parts of virtual conferences is wine tastings. It seemed to check a lot of boxes for the last year: networking, joy, learning, diversity. So why stop? In-person events can easily kick off a networking happy hour with a 20-minute talk from a local sommelier about what we might be drinking tonight. For hybrid events, could be a way to give both audiences a similar experience and would be nice to have her or him around as a resource.

Email marketing with blurred city abstract lights background

‘Numbers, Data Get Your Emails Noticed’; Results From 2020 Email Studies

A recent GetResponse survey revealed that the top words for inducing opens in a subject line are “pdf,” “newsletter” and “ebook.” For click-to-open rates, “infographic” scored huge at 35.1%—it’s easy to digest—followed by “newsletter” at 31.4%. “Sale” and “free” also fared well—the latter drawing this comment: “This phrase, previously believed to cause deliverability issues, seems to work well for quite a few marketers. People still enjoy receiving free things.” Amen.

Not surprisingly, by around June last year, more people were opening their email on their computers or desktops than on their phone, reversing a recent trend. However, as the year—thankfully—ended, mobile gained ground again as the top way to read email.

As with so many things, it’s really a case of knowing—and talking to—your audience. If the majority are opening your emails on their phone, then go short. iPhones show about 35-38 characters in portrait mode, and Galaxy phones show roughly 33 characters in portrait mode. According to most studies, subject lines that are 17-24 characters long are most likely to boost your email open rates.

But that can really feel short sometimes. The main lesson is to be direct. Language cuteness has its place, but subject lines need to make an immediate impact and reflect what’s in the email.

Other ways to get more attention for your emails:

Take a number please.
Email open and reply rates go up when there’s a number in the subject line. “Numbers and data get your emails noticed, demonstrate a clear and straightforward message about your offer, and set the right expectations for your readers, helping draw them in.”

Create a welcome message.
Welcome emails perform very well. A report from last year said that 30% of onsite digital subscriptions originate from “welcome” messages that provide an introduction to new readers, and “warn” messages that serve as reminders as the reader approaches the meter limit.

Test send-day, send-time, subject-line length and even sender name.
Perhaps you will do better with a person’s name that people know. In one of the biggest surprises, Friday, not Wednesday or Thursday, was the best day for engagement last year, reported Campaign Monitor. It had the best open rate (22.1%), the best click-through rate and the best click-to-open rate. “This is just one example of the ways the pandemic changed the way people engage with the world around them.” In open rates, Monday was second and Sunday third. But in click-through and click-to-open rates, Wednesday was second and Saturday third.

Monitor your sender reputation.
According to Demand Metric, “a surprising percentage of study participants do not monitor their sender reputation or were unsure if it is being monitored. Marketers who are not actively monitoring their sender reputation should strongly consider leveraging Sender Score, Google Postmaster Tools, Microsoft SNDS, or other similar tools.”

Give thought to the preheader text.
Preheaders summarize the content in your email for added explanation and enticement. Your readers get an opportunity to preview the email, even while it sits unopened in their inbox. I just started doing this for another newsletter, and the open rate has increased. When done right, the subject line and the preheader complement each other. One example: “Innovative event ideas – Coffee mugs for speakers, drive-in meetings and year-round platforms highlight new twists for the virtual age.”

Send highly-relevant content through personalization and segmentation.
This came from another email report last year: “Personalization is quickly being overtaken by hyper-personalization, not only in email messaging but in touch points far beyond the inbox. Brands that have resisted the personalization wave will find their reliance on one-size-fits-all email might shut them out of the inbox as customers grow more apathetic to their messages—and ISPs use that apathy to give preferential treatment to brands more in tune with their customers.”

Ensure that your emails align with subscriber expectations.
Know your audience and why they are there. “Marketers who report inbox placement rates of 90% or above are much more likely to follow list management best-practices, such as validating email addresses, building lists organically, and honoring opt-outs,” writes Demand Metrics.

Routinely schedule re-engagement campaigns to maintain list hygiene.
Focus on quality of subscribers above quantity.

Vector of a large group of diverse people from different country standing on a world map

Goodwill efforts, global audiences, information hubs, audio and… wine? What we’ll try to keep

“We struggled with our education offerings,” Scott Stuart, CEO of the Turnaround Management Association, recalled recently from the early days of the pandemic. “So we formed a subcommittee, and they [developed] 24 webinar opportunities for members between March and September. It was a pivot for our visibility [and a huge success], and now it’s a staple for our education. Crisis brings clarity.”

Crisis also bring innovation. Last week, The Washington Post published a story for their Outlook section titled What We’ll Keep. “The pandemic made us change our lives. Here are 11 ways we won’t change back.” Those ways include soft pants, spending time with pets, online ordering at in-person restaurants, appreciating essential workers, spending time outdoors, telecommuting and better home cooking.

Stuart, who will be a keynote speaker at our upcoming Reset, Reinvent, Revenue 2021 virtual event, June 16-17, gave a perfect example of an initiative that will be kept well after the crisis recedes. (Denise Burrell-Stinson, head of WP Creative Team in the Creative Group at The Washington Post, is the other keynote.) Here are a few other probable “keepsakes,” with the best saved for last.

Keep global audiences. Stuart also spoke about their new global audience. “We have had a value proposition—with our 54 chapters and more than 10,000 global members—that as a member you can avail yourself of any program that a chapter has at the member rate,” he said. “I’ve been hammering at that for a while. In the virtual atmosphere, people saw it, and it became a reality. So a member from a chapter in the UK and one in Toronto [will now attend each other’s events]. When people see that global reality, it gives them pride about the association. They now see the value of the greater organization that they’re a part of. And that pride cascades to everyone in the organization.” Welcoming a global audience for virtual events will continue. Said Orson Francescone, head of the Financial Times’ FT Live: “[In 2019] we had 24,000 delegates at our conferences. [In 2020] with 223 online events—that’s webinars, conferences and award shows—we’ve had 160,000 ‘digital delegates.’ So suddenly those numbers are kind of blowing our model out of the water…”

Build more hubs. Coronavirus news hubs brought large new audiences to publishers. “We knew commercial impact was ripe for impact from this… and we knew this was something we had to address quickly,” said Kathryn Hamilton, vice president for marketing and communication at NAIOP (the Commercial Real Estate Development Association). “From a communications perspective, my biggest takeaway [from an initial call with our leaders] was that we… needed to create a microsite where all this content could be easily found. Thus the COVID-19 site was born and visited, again and again.” Does the idea of a hub for expanded coverage only have to be around COVID? A temporary hub on another vital topic could work well for your industry niche.

Earn goodwill. We like uplifting stories, so why stop when the pandemic ends? “We know that a lot of our members are doing good things,” Hamilton said last year, mentioning Delta airlines relocating a work site in less than 48 hours to accommodate workers. “So we’ve invited our members to share their good works with us.” Alicia Evanko Lewis of Northstar Travel Group told us that she created a Silver Lining Social campaign that engaged industry members to share their positive stories amidst the upheaval. It has been a huge success. Marlene Hendrickson, senior director, publishing and marketing, American Staffing Association, suggested lifting your log-in requirements for your COVID resources. There might be other important events—good and bad—that come up where easy access could enable good feelings,

Offer more audio. Text to audio has accelerated during the crisis. Dutch news website The Correspondent recently launched a new audio app for members. “We were a text-based site mostly, and our members asked us if we could also provide audio, because it’s easier to combine it with different activities like traveling or working out,” CEO Ernst-Jan Pfauth said. “We figured, well, it’s not our mission to provide text. It’s our mission to be a daily antidote to the news grind, to give an insight into how the world works. The medium isn’t that important, so if voice works better, let’s introduce that.”

Commit to more digital resources. While print is still important for most associations, the last 12 months has required a bigger commitment to digital. “We had to make sure that [our members] were aware that their print issues were being reduced, but at the same time, they weren’t really losing anything from their membership,” said Nicole Racadag, managing editor at the American College of Radiology. “Instead this whole digital publishing model was going to be a value-add for them. They were going to get more content more frequently. We worked with the marketing team to make sure our table of contents was being sent to all members so that way they knew they could access the content online, even though the main June issues, for example, were not going to be printed. Our early web statistics show that users were going to acr.org/bulletin to browse content.” The potential here is enormous.

Double down on content. When the pandemic hit, Morning Brew launched a guide telling readers how best to work from home. It quickly became a pop-up, three-days-a-week newsletter, The Essentials, with tips on how to be active, healthy and happy during quarantine.” It attracted more than 75,000 subscribers in the first three days. In November, after 80+ issues of The Essentials, the newsletter got a makeover to become Sidekick. Looks like it’s still going strong. “Another example of our mission and how we’re being a resource to readers…,” said Alex Lieberman, CEO and co-founder. “We are thinking differently about the media landscape.”

Use sommeliers. One of the most reliable moving parts of virtual conferences is wine tastings. It seemed to check a lot of boxes for the last year: networking, joy, learning, diversity. So why stop? In-person events can easily kick off a networking happy hour with a 20-minute talk from a local sommelier about what we might be drinking tonight. For hybrid events, could be a way to give both audiences a similar experience and would be nice to have her or him around as a resource.

CODIE 2021

SIIA Announces Education Technology Finalists for 2021 CODiE Awards

For Immediate Release
SIIA Communications Contact: SIIA@methodcommunications.com

 

SIIA Announces Education Technology Finalists for 2021 CODiE Awards

152 education technology and service products recognized in peer-reviewed awards program

WASHINGTON, D.C. (May 5, 2021) – In celebration of the 36th annual SIIA CODiE Awards, the Software & Information Industry Association (SIIA) announces the 152 education technology finalists. Finalists, selected by expert reviewers, represent the most innovative and impactful products from technology developers, online learning services and related technologies.

“The CODiE Awards recognize the most exciting and transformative products in EdTech,” said Jeff Joseph, SIIA President. “This year, these leaders helped our nation respond to the historic pandemic, enabling learners, educators, administrators and parents to remain connected to each other and to critical educational resources via an array of innovative services and platforms. Congratulations to this year’s finalists for demonstrating the vitality, resilience and importance of this important industry.”

The SIIA CODiE Awards are the industry’s only peer-reviewed awards program. Educators and administrators serve as judges for the first-round review of all nominees. Their scores determine the SIIA CODiE Award finalists and account for 80% of the overall score. SIIA members then vote on the finalist products. The scores from both rounds are tabulated to select the winners. Details about each finalist are listed at https://history.siia.net/codie/2021-Finalists

 

This year’s program features 42 education technology categories, including three new categories developed in response to COVID-19.

Lead CODiE award sponsor, Amazon Web Services (AWS) will award $500 in AWS Promotional Credits for evaluating new AWS services and programs to finalists in the following categories.

  • Best Emerging Education Technology Solution for Administrators
  • Best Emerging Instructional Technology Solution
  • Best Use of Artificial Intelligence in EdTech
  • Best Use of Emerging Technology for Learning

The category winner, announced June 23 during a virtual celebration in light of the COVID-19 pandemic, will receive an additional $2,000 in AWS Promotional Credits.

2021 CODiE AWARD EDUCATION TECHNOLOGY FINALISTS

Best Administrative Solution

  • ClassLink Suite, ClassLink, Inc.
  • Formstack Platform, Formstack
  • ManagedMethods, ManagedMethods
  • RYCOR, Rycor Solutions Inc.

 

Best Advanced Mathematics Instructional Solution

  • Gizmos, ExploreLearning
  • IXL, IXL Learning
  • Knewton Alta, Wiley

 

Best Advanced Reading/Writing/Literature Instructional Solution

  • Beable Life-Ready Literacy System, Beable Education, Inc.
  • Nahla wa Nahil, TechKnowledge

 

Best Advanced Science Instructional Solution

  • STEMscopes™ NGSS 3D, Accelerate Learning
  • Gizmos, ExploreLearning
  • Connect for Anatomy & Physiology, McGraw-Hill
  • Experience Chemistry™, Savvas Learning Company
  • Knewton Alta, Wiley

 

Best Advanced Technology/ Engineering (STEM) Instructional Solution

  • WhiteBox Learning, Flinn Scientific
  • uCertify COURSE, uCertify

 

Best Coding & Computational Thinking Solution

  • STEMscopes™ Coding, Accelerate Learning
  • CoderZ, Intelitek

 

Best Collaborative Learning Solution for Students

  • MobyMax, MobyMax
  • SMART Learning Suite, SMART Technologies ULC

 

Best Collaborative Solution for Teachers

  • Abre Community Engagement, Abre
  • ClassTag, ClassTag
  • Clerisy, iTutor.com
  • Academic Module, Munetrix
  • SchoolStatus, SchoolStatus

 

Best College & Career Readiness Solution

  • Human eSources customer experience, Human eSources
  • Ferguson’s Career Guidance Center, Infobase
  • uCertify COURSE, uCertify
  • Wiley Efficient Learning, Wiley
  • Xello, Xello

 

Best Content Authoring Development or Curation Solution

  • Gale In Context: For Educators, Gale, a part of Cengage Learning
  • SymbolStix PRIME, n2y
  • uCertify CREATE, uCertify

 

Best Cross-Curricular Tool

  • MobyMax, MobyMax
  • uCertify LEARN, uCertify

 

Best Data Management Solution

  • Brightspace, D2L
  • eduCLIMBER, Illuminate Education
  • Hoonuit, PowerSchool
  • Schoolzilla, Renaissance Learning
  • SchoolStatus, SchoolStatus
  • EvaluationKIT by Watermark, Watermark

 

Best Education Platform for Adult Learning

  • Coding Dojo Learn Platform, Coding Dojo
  • Brightspace, D2L
  • uCertify LEARN, uCertify

 

Best Education Platform for PK-20

  • ALEKS Math, McGraw Hill
  • PAPER Educational Support System (ESS), PAPER
  • com Learning Suite, Tutor.com
  • uCertify LEARN, uCertify
  • Knewton Alta, Wiley

 

Best Educational Game

  • OtherWordly, IDEA Games
  • ST Math, MIND Research Institute
  • MobyMax, MobyMax

 

Best Elective Curriculum Solution

  • eDynamic Learning Elective Courseware, eDynamic Learning
  • uCertify COURSE, uCertify
  • zyBooks, Wiley

 

Best Emerging Education Technology Solution for Administrators

  • Abre Community Engagement, Abre
  • Ask2Learn, Ask2Learn
  • ClassTag, ClassTag
  • EnGauge, Degree Analytics
  • Scaffold, K16 Solutions
  • MobyMax, MobyMax

 

Best Emerging Instructional Technology Solution

  • BlueStreak Math, BlueStreak Education, Inc
  • CurrikiStudio, Curriki
  • Landing Zone, InnovateEDU
  • MobyMax, MobyMax
  • Muzology’s Music-Based Learning Digital Platform, Muzology
  • StrongMind Hybrid Courses, StrongMind

 

Best Formative Assessment Solution

  • i-Ready, Curriculum Associates, Inc.
  • GoReact, GoReact
  • Instructure Assessment Solutions – MasteryConnect & Certica, Instructure
  • ThinkUp! Standards Mastery System, Mentoring Minds
  • MobyMax, MobyMax
  • Connected Quizzing, Wolters Kluwer Legal & Regulatory US

 

Best Foundational English Language Arts Instructional Solution

  • HMH Into Reading Connected Teaching and Learning, Houghton Mifflin Harcourt
  • Imagine Language & Literacy, Imagine Learning
  • IXL, IXL Learning
  • ThinkUp! Standards Mastery System, Mentoring Minds
  • National Geographic Panorama: Reading Through the Lens of Social Studies, National Geographic Learning, a part of Cengage
  • Rosen LevelUp, Rosen Digital
  • SplashLearn, SplashLearn

 

Best Foundational Mathematics Instructional Solution

  • The Alef Platform, Alef Education
  • BlueStreak Math, BlueStreak Education, Inc
  • CK-12 Interactive Middle School Mathematics, CK-12 Foundation
  • FEV Tutor – Live 1:1 Online Tutoring, FEV Tutor
  • ALEKS Math, McGraw Hill
  • ST Math, MIND Research Institute
  • MobyMax, MobyMax
  • MAP Accelerator, NWEA
  • MathemaTIC, Vretta Inc.

 

Best Foundational Science Instructional Solution

  • STEMscopes™ NGSS 3D, Accelerate Learning
  • Science4Us, ExploreLearning
  • Science A-Z, Learning A-Z
  • MobyMax, MobyMax

 

Best Foundational Technology/ Engineering (STEM) Instructional Solution

  • Science A-Z, Learning A-Z
  • MobyMax, MobyMax
  • SAE International’s A World In Motion® (AWIM®), SAE International

 

Best Gamification in Learning

  • Waggle, Houghton Mifflin Harcourt
  • Imagine Math Facts, Imagine Learning
  • L3 SKILLS, n2y
  • SplashLearn, SplashLearn

 

Best Learning Management (LMS) Solution

  • NEO, Cypher Learning
  • Brightspace, D2L
  • Schoology Learning, PowerSchool

 

Best Library Reference or Educational Database

  • Women’s Studies Archive: Voice & Vision, Gale, a part of Cengage Learning
  • Learning Explorer, Lesson Planet
  • Nexis Uni, LexisNexis / RELX Group

 

Best PreK / Early Childhood Learning Solution

  • Gale Presents: Miss Humblebee’s Academy, Gale, a part of Cengage Learning
  • MobyMax, MobyMax
  • Ready to Learn with Bouncy, Ripple Effects, Inc.
  • Three Cheers for Pre-K, Savvas Learning Company

 

Best Professional Learning Solution for Educators

  • Personalized Intelligent PD for Teachers powered by 2gnoMe, 2gno.me
  • Brightspace, D2L
  • HMH Online Professional Learning, Houghton Mifflin Harcourt
  • ELTeach 3.0, National Geographic Learning, a part of Cengage

 

Best Scholastic Esports Solution K-20

  • Healthy Player One, Healthy Software Company
  • NASEF – North America Scholastic Esports Federation, Worldwide Scholastic Esports Foundation

 

Best Social Sciences/Studies Instructional Solution

  • ABC-CLIO Databases and Educator Support Site, ABC-CLIO
  • Britannica LaunchPacks: Social Studies, Encyclopaedia Britannica
  • National Geographic Human Geography A Spatial Perspective Advanced Placement Edition, National Geographic Learning, a part of Cengage
  • National Geographic World History Voyages of Exploration, National Geographic Learning, a part of Cengage
  • US History Interactive ©2022 / World History Interactive ©2022, Savvas Learning Company

 

Best Solution for English as a Second Language

  • The Alef Platform, Alef Education
  • Raz-Plus ELL Edition, Learning A-Z
  • Rosetta Stone English, Lexia Learning Systems, Inc.
  • MobyMax, MobyMax

 

Best Solution for Students with Special Needs

  • Brightspace, D2L
  • MobyMax, MobyMax
  • Unique Learning System, n2y
  • Otsimo Special Education, Otsimo

 

Best Student Learning Capacity-Building Solution

  • MobyMax, MobyMax
  • Positivity, n2y
  • Reading Plus, Reading Plus
  • Rethink Ed Social and Emotional Learning and Mental Health, Rethink Ed

 

Best Summative Assessment Solution

  • AEFIS, AEFIS
  • MobyMax, MobyMax
  • uCertify LEARN, uCertify

 

Best Tool for Student Creation or Expression

  • LumieLabs, Encyclopedia Britannica
  • WURRLYedu, WURRLYedu

 

Best Use of Artificial Intelligence in EdTech

  • VirtualAdvisor, CampusLogic
  • Teacher’s Assistant and Flexi the Student Tutor, CK-12 Foundation
  • Video L10N, HapYak
  • Amira Learning, Houghton Mifflin Harcourt

 

Best Use of Emerging Technology for Learning

  • The Alef Platform, Alef Education
  • MobyMax, MobyMax

 

Best Virtual Lab

  • Gizmos, ExploreLearning
  • The Practice Labs Virtual Lab Environment, Practice Labs Systems Limited
  • uCertify LAB, uCertify
  • vSim for Nursing, Wolters Kluwer

 

Best Virtual Learning Solution

  • Edgenuity Instructional Services, Edgenuity Inc.
  • FEV Tutor – Live 1:1 Online Tutoring, FEV Tutor
  • Canvas Learning Management Platform, Instructure
  • The Learning Ally Audiobook Solution, Learning Ally
  • Connect for Anatomy & Physiology, McGraw-Hill
  • uCertify LEARN, uCertify
  • Lippincott® CoursePoint+, Wolters Kluwer

 

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.

About Software and Information Industry Association (SIIA)

SIIA is the only professional organization connecting more than 700 data, financial information, education technology, specialized content and publishing, and health technology companies. Our diverse members manage the global financial markets, develop software that solves today’s challenges through technology, provide critical information that helps inform global businesses large and small, and innovate for better health care and personal wellness outcomes.

 

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