According to a GoToWebinar benchmark report, 36% of webinar registrations occur between 8-10 am. So if you’re sending out a marketing email, early might be best. They also noted that 59% of registrations occur less than a week before the webinar. The problem is that we get nervous when not that many people are signed up.
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The Washington Post is expanding and rebranding their newsletters. For someone who has spent years writing newsletters for media associations, I’m intrigued by how newsletters have become today’s tour-de-force. Log in to read some takeaways from this new landscape.
“Overcoming metrics anxiety.” I hadn’t heard that exact phrase before reading the excellent new report from Elisabeth Gamperl, but it makes sense. “Journalists are not analysts,” she writes. “Most of them became journalists because they care about words and stories… It is important to provide the newsroom with data it really gets value from. Measure a lot, but report less.” It’s a balancing act.
Ultimately, writes Gamperl, metrics analysts should be seen as vital members of the newsroom. For more key takeaways from the report, log in.
SIIA joined other trade associations from technology, retail, and manufacturing in urging the Biden-Harris administration to play a more active role in establishing global norms for digital trade, especially in the Indo-Pacific. SIIA is concerned by the growth of data localization requirements around the world. These requirements hamper the ability of the software and information industries to compete in a global market.
“The adoption of data localization requirements as the ‘new normal’ would be disruptive, if not prohibitive, to our members’ ability to offer and support a wide variety of publicly-beneficial activities, from educational solutions to credit and criminal background checks to search,” said Jeff Joseph, President of SIIA. “China’s attempting to create a trade model that requires localization. It’s critical that the United States engage with its regional partners to foster an inclusive digital trade environment and counter the threat of rising protectionism.”
“The work that goes behind TechRadar… is no different from a relatively new site such as Bike Perfect,” said Aaron Asadi, chief audience & ecommerce officer for Future. “It’s absolutely the same setup…, same infrastructure… same way of working, which we do across all the Future brands.” On a recent podcast, Asadi explained their winning strategy.
“Ultimately, it is a very simple business,” Asadi said in a summertime Media Voices Podcast with Peter Houston, “which is let’s reach the audience, let’s engage with them. Let’s do that well and honestly, and then, if you can do that well, you will be able to monetize it.”
Let’s look at more of Asadi’s quotes and how they relate to publishing and revenue at this important moment in time.
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