Brand is so much more than your logo, visual identity, or voice. It’s why members or customers choose you, why they value you, and how you, as an organization, can make sure they understand and remember it. Every experience, interaction, and service you provide is a chance to increase engagement and loyalty. This session will give practical advice on how to improve brand to improve member experience. Presented by Alex Blair of Beyond Definition.

Are you maximizing your print magazine’s potential? We’ll share the total scoop on five print strategies proven to grow membership and bring in ad dollars. Presented by Beth Renaud and Dana Sweeney of Lane Press.

Communications, branding and marketing can signal and drive change in an organization, and set the tone for both members and staff about what people can expect. Hear from Scott on how he’s led associations through major transformation and why association communicators are perfectly positioned to be the catalysts of change within their organizations.

You must log in to watch the video.

This session highlights the skills and mindset editorial professionals can develop to grow their editorial position into a broader, more strategic content role to support revenue generation and the association’s brand. Erin Pressley, Vice President, Education and Media, NACS, will share her lessons learned in making the transition from editor to revenue generator and content leader and certified career coach/ former editor Phaedra Brotherton will share strategies for developing your skills and professional brand.

Attendees will learn the key skills and professional qualities needed to advance their careers.

You must log in to watch the video.

The year 2020 turned everything on its head. In years prior, many associations relied heavily on in-person engagement to drive member value, maintain sponsorships, and grow brand awareness. But once the pandemic began, associations had to redefine their approach to engagement – how they engage, where they engage, and even who they engage with. In this session, you will learn how redefining engagement can be done with a reimagined digital strategy.

During the presentation Nicole Quain will be joined by the Managing Director of the International Live Events Association (ILEA) and they will share examples of how ILEA pivoted from in-person engagements to digital using a reimaged strategy.
You must log in to watch the video.