BikePerfect

Grow, Engage and Monetize. Future’s ‘Honest’ Formula Pays Dividends.

“The work that goes behind TechRadar… is no different from a relatively new site such as Bike Perfect,” said Aaron Asadi, chief audience & ecommerce officer for Future. “It’s absolutely the same setup…, same infrastructure… same way of working, which we do across all the Future brands.” On a recent podcast, Asadi explained their winning strategy.

“Ultimately, it is a very simple business,” Asadi said in a summertime Media Voices Podcast with Peter Houston, “which is let’s reach the audience, let’s engage with them. Let’s do that well and honestly, and then, if you can do that well, you will be able to monetize it.”

Let’s look at more of Asadi’s quotes and how they relate to publishing and revenue at this important moment in time.

Log in to read on.

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‘Repeat Your Popular Posts’; Spinning Yesterday’s Content Into Today’s Gold

Archives can be used in many ways. They can feed quizzes, populate features and anniversaries, and be a source of valuable evergreen content. It can also work the other way. Education Week, Kiplinger and MedLearn Media have all had quizzes for a few years now, and the answers turn into its own archive. Let everything old be new again!

Log on to read more ways to make use of archives.

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SIIA Welcomes New SVP Global Policy and VP Membership

The Software and Information Industry Association (SIIA) welcomes two senior policy and association veterans to the leading organization representing the specialized information industries.

Paul Lekas joins SIIA as Senior Vice President, Global Public Policy. Renee Harris-Etheridge, CAE joins as Vice President, Marketing and Membership.

“We are thrilled to add these highly accomplished and experienced executives to our already outstanding team,” said SIIA President Jeff Joseph. “Paul and Renee bring an array of expertise that will provide increased value for our members as we help them navigate an ever-evolving data and information public policy landscape and ensure we maintain a laser focus on customer service, innovative programs and services, and organizational growth.”

Paul Lekas joins SIIA following his service in senior strategic roles in the U.S. government, most recently as Director of Research and Analysis and Senior Legal and Strategy Advisor with the National Security Commission on Artificial Intelligence (AI). A lawyer by training, Lekas served as Deputy General Counsel (Legal Counsel) of the U.S. Department of Defense and as General Counsel of the National Commission on Military, National, and Public Service. He began his career in private practice including stints at WilmerHale and Shearman & Sterling, focusing on high-profile investigations, technology issues, litigation, and crisis response. Lekas holds an AB and a JD from Harvard University.

“Paul’s deep policy expertise and strong ties to Capitol Hill and global policy makers underscores SIIA’s commitment to guiding our members and shaping the future of technology across a wide range of issues,” said Joseph. “His knowledge will help promote the development of laws and policies that foster a healthy innovation climate to grow jobs here and abroad.”

“Because of its broad membership and recognized policy expertise, SIIA is uniquely positioned to lead and define the conversation on critical policy matters surrounding AI, cross-border data flows, deep fakes, education policy, IP and other emerging issues,” said Lekas, “I look forward to continuing SIIA’s long history of helping policy makers develop thoughtful, balanced approaches to law and policy that promote innovation, enabling our members to grow their business, while protecting individual liberties and furthering democratic values.”

Renee Harris-Etheridge brings more than twenty years of non-profit management experience, primarily focused on membership, marketing and programs. Harris-Etheridge most recently served as Director, Membership Marketing and Member Services with the National Association for Home Care & Hospice where she was responsible for developing membership strategies, marketing campaigns and daily operations for member acquisition, retention, engagement and onboarding. She also served in membership and business development roles with the Ambulatory Surgery Center Association. Harris-Etheridge is a graduate of Southeastern University where she received a bachelor’s degree in marketing. She also holds a Master’s Degree in Non-Profit and Organizational Management and an MBA from the University of Maryland.

“Member service is the foundational cornerstone of our association and stands among our highest values,” Joseph emphasized. “Renee will help elevate our efforts to serve and grow our membership and ensure our members’ interactions with us are positive and provide new learning and networking opportunities to grow their business and help educate their workforce.”

Harris-Etheridge of 최고의 토토사이트 순위 said, “I am thrilled to be a part of this organization defining the future of education, business and financial information and how technology, information and data are solving problems and creating new opportunities.”

For more than 50 years, SIIA has united the information industries. Today, SIIA’s umbrella organization connects more than 450 diverse members who manage the global financial markets, develop software that solves today’s challenges through technology and provide critical information that help inform global businesses of all sizes. As the only professional organization representing Ed Tech, SIIA’s members bridge the gap educating students and the workforce driving innovation and growth.

Learn more about opportunities to become a member or partner with SIIA by visiting siia.net or email, membership@siia.net.

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SIIA Statement on WhatsApp Fine

(September 2, 2021) – Software and Information Industry Association (SIIA) President and CEO Jeff Joseph issued the following statement today regarding the WhatsApp ruling:

“We are troubled by today’s decision by the Irish Data Protection Commission to increase its fine of WhatsApp more than four-fold to €225 million for transparency violations. It is one thing to punish companies for violating the law; SIIA and our members support reasonable, balanced measures to protect data privacy. Today’s fine, however, is ridiculously punitive and demonstrates some of the severe flaws in GDPR. The European Data Protection Board actions directed Ireland to increase the fine to make an example of the company and flout basic concepts of impartial justice. As the U.S. moves to develop a uniform federal privacy law must not similarly seek to use data privacy policy as some sort of Trojan Horse to fund the government. 

About SIIA:

SIIA is the only professional organization connecting more than 450 data, financial information, education technology, specialized content and publishing, and health technology companies. Our diverse members manage the global financial markets, develop software that solves today’s challenges through technology, provide critical information that helps inform global businesses large and small, and innovate for better health care and personal wellness outcomes – they drive innovation and growth. For more information, visit www.siia.net.

GovExec

Breaking News: GovExec Acquires 1105 Media’s Public Sector 360, Its Fifth Acquisition in Three Months

GovExec (formerly Government Media Group) ended the summer the same way it began the season—with an acquisition.

In its fifth deal since June, GovExec announced it purchased 1105 Media’s Public 360 group, which serves the public sector IT community with media brands (including Washington Technology, FCW, GCN, and Federal Soup), events and demand gen and market solutions services.

With the addition of Public 360, GovExec claims it has the largest sector database with access to nearly 70 percent of federal technology buyers.

Troy K Schneider, the editor in chief for FCW and GCN, will take over the role of general manager of Government Technology Brands for GovExec, working with GovExec group publisher James Hanson.

“Public Sector 360 is a seminal acquisition for us,” said GovExec CEO Tim Hartman. “With Public Sector 360’s actionable intelligence for, and engagement with, government IT leaders, we will be able to deepen our bench strength across our core areas of data that informs, media that connects, and marketing services that activate.”

Seven Acquisitions with a Focus on Data and Business Tools

Since its own acquisition by private equity firm Growth Catalyst Partners and former Hanley Wood CEO Peter Goldstone in March 2020, GovExec has been on an M&A tear, making seven purchases (with five over the summer), including

  • The Atlas for Cities, an online community and market intelligence platform for government leaders
  • City & State New York, a local government media brand
  • Power Almanac, a local government business intelligence data asset
  • Military Periscope, an open-source military data source
  • Government Contracting Institute, a business tool that alerts federal business contractors of new opportunities
  • Government Marketing University, a training, skills development and career growth community platform
  • Public 360

The bulk of GovExec’s acquisitions over the past year have been data or business intelligence tools, a common trend in B2B as publishers look to develop a complete solution (including high margin subscription data and research solutions and tools that make the publisher part of the customer’s workflow) while distancing themselves from the perceived fickleness of digital advertising (which actually saw a renaissance over the last year) or complete dependence on events, the golden goose that finally laid the wrong kind of egg in 2020.

Public 360 is a relatively “traditional” media acquisition for GovExec and illustrates the fact that even as b2b media shifts to a more modernized approach, it can’t lose sight of the roles content and media play in creating a community and then driving members of that community to the next stage of the business.