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UK Data Reforms Embody Authenticity, Leadership and Trust through the Power of Data

In September 2021, the UK requested public input on a series of “reforms to create an ambitious, pro-growth and innovation-friendly data protection regime that underpins the trustworthy use of data.” Overall, the proposed reforms would retain the spirit of the data privacy framework embedded in GDPR, while enabling more widespread use of data for public services and fostering positive societal benefits across the global data ecosystem. Focusing on enhancing data flows to unlock the potential to boost productivity and trade, the proposed reforms seem designed to support job growth and streamline business processes involving innovative data practices and improve data use in scientific research. 

SIIA supports the UK’s leadership’s efforts to strengthen data privacy frameworks, ease and streamline procedures for data processing, expand cross-border data flows to boost trade and build a risk-based approach to using artificial intelligence and automated decision making in a safe and effective manner.

Read and learn more about it here.

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Office Hubs and Special Days, Better Virtual Tools and More Staff Training Will Highlight 2022

It now appears that Work From Work Wednesdays is a thing.

“As employees at financial technology startup CommonBond got COVID vaccines, and grew stir-crazy in their apartments, they started trickling back into the office,” a Yahoo story reports today. “’We call it Work From Work Wednesday,’ said Keryn Koch, who runs human resources at the company, which has 15,000 square feet of sunlit real estate in the SoHo neighborhood of New York City.”

The headline of that story is The Worst of Both Worlds: Zooming From the Office, and the photo shows CommonBond VP Kara Phillips sitting alone in the office share-room with Pepper, the dog she adopted during the pandemic, at her feet. This is obviously not the answer.

While our perception of remote work has advanced considerably, a lot of heavy lifting will still need to be done in 2022 to make media companies and editorial departments adapt to the hybrid landscape. In a new report from the Reuters Institute for the Study of Journalism—titled Changing Newsrooms 2021: Hybrid Working and Improving Diversity Remain Twin Challenges for Publishers—just 9% of news organizations plan to reject remote work entirely. “The real question now seems to be how to manage the shift from enforced remote working to hybrid work.”

Here are suggestions from that report:

Use this period to reshape your organization. “News leaders reported feeling like they had a ‘once-in-a-lifetime opportunity’ to reshape the newsroom.” And this came from the report: “In an ideal world… a new operating model [is created] where work is done without reference to location, where talent is used more effectively, where hierarchies are less formal, and where diverse groups are included in conversations.”

Experiment with office design. According to the report, almost 75% have or plan to redesign their office space as part of the move to hybrid. The staff of German broadcaster RTL said that they appreciated the additional flexibility of remote work but missed “the buzz of the office.” So “their news department replaced desks with shared ‘hubs’ that anyone can use and created coffee bar-inspired areas and other spaces dedicated to brainstorming and creative conversations.” In Canada, The Globe and Mail reduced its office space from three floors to two and plans to have an app that’ll put teams into ‘neighborhoods’ and allow staff to book different areas. “You have to change your environment,” said Crain Communications CEO KC Crain. “The idea that you are going to bring people back and have them sit in a cube right now is not going to happen.”

Refine the best ways for managers to keep up with staff. According to the report, “managers feel they are bearing the brunt of major changes to operational working with the extra burden of communicating with and motivating staff they rarely see face to face.” “Being virtual does tend to push you back into silos,” said Phil Chetwynd, global news director of AFP. The report mentions the difficulty to balance “operational requirements with new expectations from employees around flexibility and personal autonomy…” “…Even if you have the coolest workspace at your office, you still need to compete for talent,” said KC Crain. “When you think about the digital age and people working in technology, they are kind of calling the shots. So if they want to sit at home and work because they are building websites, they are going to.”

Provide more training. “With fewer opportunities to ‘learn by osmosis’ in the newsroom itself, some companies like Reuters are developing online mentoring programs and encouraging networking groups for next-generation journalists and other groups,” the report says. “Others are beefing up formal training, including talks from senior journalists and editors. These alternatives may help fill the gap but for many new recruits they are a poor substitute for picking up skills from experienced colleagues in the cut and thrust of a busy newsroom.”

However, creating a comprehensive training program requires more than just organizing a few workshops. It demands a strategic approach that integrates various learning methods and resources, ensuring that employees receive well-rounded training. This is where the expertise of organizations like Train SMART Inc becomes invaluable. They specialize in developing tailored training programs that address the unique needs of each business, helping to ensure that staff are not only trained effectively but also prepared to adapt to the ever-changing demands of the industry. With the right training, new recruits can gain the skills and confidence they need to succeed, even in the absence of traditional newsroom learning experiences.

Develop your own Work From Work Wednesdays idea. “In a hybrid plan, the team comes in three days,” said Stanford economist Nicholas Bloom. “On those three days we have all our meetings, trainings, events, lunches—the hyper-social things… It’s honestly better time management.” Three days might be too much, but we’ll see. “Once we return to the office, each team will designate a ‘team day,’ and that will be the only required day each week for office attendance,” said Dan Fink, managing director of Money-Media. “That said, many staff tell us they will be in the office multiple days per week because they like the environment, amenities, getting out of the house, or their home setup is crowded or prone to interruptions.”

2021 McAllister Top Management Fellow KC Crain Shows Future Journos How to ‘B2B’ Their Careers

This is a special feature written by Yuliya Klochan, a master’s candidate at Medill/Northwestern, specializing in science reporting.

Each year, global business information association AM&P Network awards the McAllister Top Management Fellowship, now in its fourth decade, to an outstanding B2B media executive who promotes the study of business media by sharing their experience with students and faculty at Northwestern’s Medill School of Journalism, Media and Integrated Marketing Communications.

This year’s McAllister Top Manager, KC Crain (pictured), president and CEO of Crain Communications, and his team of editors, audience development and HR staff from Chicago, Detroit and New York, visited the Medill School for two days earlier this month, sharing insights throughout a packed schedule.

“The team took four classes of students through what’s involved in transforming a century-old brand into a modern, multiplatform B2B media company, all the while retaining independence and integrity,” says Abe Peck, director of business-to-business communications and professor emeritus in service at Medill.

One of the four classes Peck and Crain’s associates attended was a graduate course on Magazine News Reporting in Medill’s downtown Chicago newsroom. Crain introduced the B2B powerhouse and recapped its 105-year old history: Until 1998, the organization focused on print publishing alone. From then through 2017, it launched and acquired more than 20 brands and started a digital transformation.

Today, Crain Communications is building a bigger portfolio through M&A. The company recently purchased GenomeWeb, a life sciences online news organization, and Green Market Report, a digital media brand covering the cannabis industry.

The big takeaway: Focus on your audience. As class speakers Dan Peres, editor-in-chief and associate publisher at Ad Age, and Ann Dwyer, editor of Crain’s Chicago Business, say, it is the “Northern star” for Crain Communications’ reporters and editors.

In addition to attending four classes and meeting with faculty, Crain associates led a workshop on “Your B2B Career,” which was attended by both journalism and integrated marketing communication Medill students. KC Crain and Nikki Kallek, chief human resources officer at Crain Communications, led the interactive session on the Evanston campus with Zoom and in-person participants. Kallek highlighted the ability of B2B writing to “impact how a business person makes decisions.”

“We’re really excited about working closely with the school,” Crain says. “We think there are natural ties between Medill and Crain Communications. And we were very impressed with the curriculum, the professors and the students. We hope that we can partner in many ways in the future.”

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New Research Says ‘Affordances’ Should Be Included to Make Content Clearer and More Actionable

While content creation seems to be all the buzz, new research from the University of Missouri School of Journalism tells us that our content needs certain “affordances”—such as hypertextuality, interactivity and genre—to help readers feel more comfortable and able to take action. They say that ‘contextual clues’ have been ignored in our print-to-digital transition.

Substack announced Monday that their publications now have more than 1 million paid subscriptions. AM&P member Future’s Golf Monthly announced that they are expanding their roster of content creators “with a number of high profile additions.” And the new B2B media company Workweek launched Wednesday with one of the founders saying that “we built a model to help [content] creators live better lives.”

Leaders for these organizations revel about the value of content in their companies, such as Golf Monthly’s requirement “to produce authoritative, trusted content at both scale and pace.” Substack co-founder Hamish McKenzie wrote in a post that “people are willing to pay for writers they trust,” and Workweek apparently longs to “elevate incredible creators and personalities.”

But beyond the hyperbole, what does content actually need to accomplish to be most effective in the B2B and association world? In new research, the University of Missouri School of Journalism explored the way people understand and make sense of and value the news they read on digital sites.The study leaned on psychologist James Gibson’s “theory of affordances, which argues an object’s properties inform what desired actions might be taken with the object.”

“When we apply this theory to a news medium, we are saying that each medium offers a lot of cues, such as design elements like color and use of hyperlinks,” said Shuhua Zhou, a professor of journalism studies and co-author on the study. “These attributes have the ability to allow people to do something or invite people to learn something particular about the news.”

Here’s a list of the eight affordances they found:

Genre, or use of digital cues, such as labels, to distinguish between different types of content. Sponsored content—which most readers accept if clearly set off—falls here. Readers want to know what type of story they’re reading, be it news, commentary, podcast transcript, webinar recap, etc.

Retrievability, or the ability to find previous news stories, such as with a simple keyword search. This

Importance, or visual cues such as a story’s location, headline size and word count, that allow readers to understand the level of importance of a particular news story. Fast Company starts their stories with a “XX MINUTE READ.” There’s a 2-3 deck headline and then a one-sentence or so subhead:

4 Signs You’re Experiencing Burnout, According to a Cognitive Scientist.
If you’ve been feeling exhausted, here’s how to know if you just need a relaxing weekend, or if it’s something more major.
3 MINUTE READ

Immediacy, or the ability for content to be updated quickly and to help lessen the confusion between new and old stories when sharing on social media. I’m always looking for the date on stories. Our colleague Tony Silber just wrote a commentary for MediaPost about a federal appeals court on Friday upholding the major rate hikes imposed in August by the U.S. Postal Service. Their date? “2 hours ago.”

Hypertextuality, or the ability to include additional digital information by linking to related articles or resources. Done well—opening another page keeps them on your site—links can be very valuable to the reader in trying to understand a story or the full call to action.

Convenience, or the ability to access vast amounts of digital information at one’s fingertips. Infographics will only get more and more prevalent in 2022—another new skill that media organizations need.

Adaptability, or user-friendly features that make it easier for one to navigate through digital news content and be able to read the news on multiple digital platforms. I just read a site’s article that may work on mobile but on the desktop it was way too big.

Interactivity, or the ability to share news articles with others, and create a community by interacting with comments left on an article.

“When these cues are missing or ambiguous, it can lead to reader confusion,” said Damon Kiesow, a professor of journalism professions and lead author on the study. “For example, readers may believe an opinion column is a news story, or assume an old article shared on social media is actually new. This may contribute to reduced trust and engagement.”

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SIIA Statement on Deepfake Letter

Paul Lekas, Senior Vice President, Global Public Policy, Software and Information Industry Association (SIIA) issued the following statement.

“SIIA supports the inclusion of the Deepfake Task Force Act of 2021 as an amendment to the FY22 National Defense Authorization Act and is one of the signatories of the letter sent today to Senate Armed Services Committee Chairman Reed and Ranking Member Inhofe. This bill is an important step towards increasing public and private sector collaboration in combatting the unique threat that digital content forgeries, misinformation and AI-enabled information campaigns represent to our national security and democracy. SIIA is committed to working with Congress to create a safe digital environment and restore trust online.”

Read the joint letter of support here.