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SIIA Expresses Concerns about “The American Innovation and Choice Online Act”

The agreement on the Digital Markets Act (DMA) released on March 24, 2022 has clearly been a source of inspiration for S.2992,”The American Innovation and Choice Online Act,” now pending before the Senate, and its companion bill, H.R.3816, in the House.  Finding the right balance between the many and varied interests that these bills seek to address requires difficult tradeoffs that need to be considered carefully and not on a rushed timetable. Given what’s at stake, we cannot afford to get this wrong.

SIIA is concerned that these legislative proposals will –

  • Weaken national security.  Large U.S. tech companies are critical to important R&D in emerging technologies like AI and quantum computing and provide a significant portion of the backbone for the global internet. Hobbling them will have profound effects on U.S. national security. First, it will create a vacuum that will be filled in the short term by massive non-U.S. companies that do not subscribe to the democratic values that the U.S. believes are essential for the future of tech and our geopolitical order. This will strengthen certain companies tied to authoritarian regimes as there are no large platforms in other democratic nations – including Europe – primed to provide the services and access that these U.S. companies do. This puts the U.S. government at a disadvantage for national security and law enforcement needs while bolstering China’s bid to overtake the United States in economic power and technological innovation.
  • Weaken cybersecurity. At a time when we are more vulnerable to cyberattacks, ransomware, and privacy intrusions by malicious state and non-state actors, these bills will hinder the ability of large platforms to maintain a safe and trustworthy internet ecosystem. By restricting these companies in their ability to protect consumers’ personal information, the bills, if enacted, will make the enforcement of strong cybersecurity policies more difficult and put at risk the security of the U.S. and its allies and partners.
  • Weaken privacy protections. The bills will also undermine consumer privacy. Tech platforms often compete by offering better privacy protections than their competitors. But such company-specific privacy policies could easily run afoul of the bills’ duty not to discriminate. In addition, the proposals require large U.S. tech companies to turn over user data to any company that requests it, irrespective or where it is located. Under the domestic laws of China and Russia, for example, the government can compel the disclosure of information, which would pose a threat to U.S. persons.
  • Diminish consumer welfare. For decades, U.S. antitrust law has been guided by the consumer welfare standard with the focus of competition policy being on protecting the interests of consumers. Under this standard, the conduct of individual companies is only relevant if it is anti-competitive. Competition law normally applies to all businesses, not just a small group of large companies. These proposals break with those principles and are likely to result in consumers having to pay more for products and services that also might become harder and less convenient to access.
  • Create unintended but serious spillover effects. Based on trends in another country that has adopted similar-type rules, there is concern that while the bills only directly apply to a small group of companies, it will come to be seen as the rulebook on good business behavior and therefore expand its reach to a much larger group of companies and the broader economy.

The blunt force of antitrust will not address perceived concerns around “big tech” in the United States. Those revolve largely around how companies collect, store, and use personal data. While the DMA may serve the EU’s interest in fostering European tech champions, that concern does not justify the significant consequences that the U.S. legislation is likely to have on U.S. consumers, small- and medium-sized businesses, and national security.

We think these bills are fatally flawed and cannot support final passage.

 

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‘Using My Voice’; Publishers’ Focus on Women Stories Nets Audience and Awards

As Women’s History Month winds down, the stories being told—by B2B publications and associations—only ramp up and are certain to continue well beyond the constraints of 31 days. Highlighting underserved audiences is a win-win proposition, bringing new people into and above your fold, and, as shown here, winning notoriety and awards.

Log in here to see more examples.

 

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Chronicling SXSW 2022: To the Metaverse & Beyond!

The highly anticipated SXSW Conference returned to Austin last week after a two year hiatus. SIIA was there to listen to and meet with policy makers and thought leaders at the cutting edge of tech policy and innovation. We were blown away by the conversations, ideas and community that emerged. While there was no shortage of talk about Web3 – the world of crypto, NFTs, DeFi and blockchain – that was just the tip of the iceberg. 

We wanted to share some of the compelling themes that emerged from SXSW and that we brought back to Washington DC.

 

  • Disinformation and manipulation of the internet by authoritarian regimes present existential threats to the internet and human freedom. The sessions included a focus on the lack of trust in online information sources, which is challenging for users globally, and could represent an “existential threat.” 

Speakers discussed:

  • Importance of revitalizing civic life so that communities can engage in new ways; 
  • How technology can be designed as a solution to combat the disinformation and misinformation campaigns; 
  • Need for broader access to platform data to gain a better understanding of how disinformation spreads and how social networks develop and provide recommendations to strengthen the democratic underpinnings of the internet
  • How authoritarian regimes are using highly sophisticated means to censor the internet and further social control
  • How the manipulation of the global online environment by state actors has expanded exponentially in recent years.
  • Increasing representation of women in technology (development, product design, policymaking and related efforts) is essential. This year’s headliners included women leaders from a variety of backgrounds: for example, founders of healthcare unicorn companies shared how they got started and an all-women panel of intelligence experts “the Sisterhood of Spies” – discussed disinformation. Ashanti, a Grammy award-winning artist shared her journey from music to tech, breaking barriers and learning to be a trailblazer through a new partnership in the block chain industry.

  • We can build a new “creative economy” through the metaverse. Damon John (of Shark Tank and FUBU fame) and Mark Zuckerberg (Meta) discussed the nexus of their work as entrepreneurs and shared recommendations on how to follow their path as it can take many failed plans, projects and investments to achieve success.  Zuckerberg discussed the opportunities, challenges and likely timeline for the metaverse – including AR, VR, holograms and other experiences which will help unite individuals regardless of geography and how the new creative economy will create jobs in the metaverse. He stated interoperability is key to the metaverse because people shouldn’t be limited by data that cannot be stored or transferred across other platforms and apps.

“The defining characteristic of the metaverse is that you feel like you’re there and present with people- it is magical. It’s the holy grail of social experiences. The tech is finally getting there. It’ll create a massive economy for creative work!” 

– Mark Zuckerberg

  • The US and EU are largely aligned on interests in democracy-affirming technology and innovation. Multiple events focused on the EU’s plans to advance digital innovation through a series of ambitious regulations. Though concerns were raised about the impact of EU regulations on US firms and the ability for the US and EU to move ahead in a coordinated way to address mounting geopolitical risks, prominent officials from both the US and EU stressed alignment on foundational, pro-democratic principles. Notably, discussions also touched upon the potential economic impacts of major events like Preakness Stakes Betting, illustrating the broad scope of digital and financial interests at play. These included EU EVP Margrethe Vestager and US Deputy Assistant Secretary of State Molly Montgomery. Speakers heralded the ongoing Trade & Technology Council as a vehicle for further collaboration and efforts to develop a unified perspective and direction on trade, digital innovation, and economic growth.

  • The future of AI will rise and fall with its ability to incorporate diversity, inclusion, and access into design and use. Several speakers noted it is essential to build these practices into the early stages of AI design, rather than allowing them to be an afterthought. Among the most notable was National Science Foundation Director Sethuraman Panchanathan who said: “Privacy, security, bias, ethics, and diversity – of all kinds – cannot be an afterthought; it must be part of the design of AI.” 

  • Standards are an often ignored but essential feature of innovation. Representatives from Public Knowledge, Google, and the App Association spoke to the importance of countering abusive behavior by owners of “standards essential patents” to foster ongoing innovation in hardware and software. Though often overlooked, standards provide the framework to ensure that devices and applications are interoperable – that they can work with and speak with one another. Sessions on AI and the future of personalized solutions, including personalized robotics and IoT solutions that require individualized biometric data, echoed this theme on the need for common data standards and interoperability. 

Interesting point raised during the session: A few years ago, they asked: “Is your AI solution here to replace Drake? But today, the industry knows that human input and AI together are integral to collaboration for more impactful solutions.”

 

 

 

 

 

 

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Tech& Women: Interview with Tarryn Brennon

SIIA is celebrating Women’s History month by profiling innovative women thought leaders in the AI, ed tech and the privacy space. We’re proud to profile Tarryn Brennon, SVP, Chief Privacy Officer & Associate General Counsel for Pearson. She oversees a central team and global network of privacy champions that socialize and report on the state of privacy within their respective businesses as well as advises the board and executive leadership and other stakeholders on regulatory requirements and critical privacy initiatives.

What is your current role?

As Chief Privacy Officer for Pearson, I am committed to fostering a culture of privacy allowing us to garner and maintain the trust of learners using our products and services. I oversee Pearson’s global privacy program. I also provide strategic advice and guidance to Pearson’s Audit Committee, executive management and key stakeholders and advocate for pragmatic privacy legislation and practices.

What’s your favorite part of the role? (It can be nerdy.)

Shattering the myth that privacy is only for nerdy lawyers and tech geeks and making the case that it is a team sport with a position for each of us to play.

What are some of the roles you’ve held in the past?

I started as a commercial lawyer for various Pearson businesses. I also worked as a transactional lawyer and commercial litigator in private practice. Before that, I was a certified public accountant and internal auditor.

Describe what you did in these roles

As a commercial lawyer, I launched Pearson’s U.S. product safety compliance program and represented Pearson before the Consumer Product Safety Commission as part of a broader delegation of the Association of American Publishers.  I also supported Pearson’s product and sales teams on a wide range of transactions and legal claims.

When I was an associate in private practice, I represented clients on a variety of transactional and litigation matters, including a litigation against a sovereign nation resulting from a maritime casualty.

As CPA and internal auditor, I engaged with executive and plant management to evaluate operational and financial processes and systems, report findings and related recommendations for improvement.

What was something you learned that you still use today?

The art of effective listening – listen with purpose to what is stated and what’s left unsaid.

Is there anything you would go back and do differently?

In the earlier days of my career, I would be more audacious about owning my greatness and pursuing my ambitions rather than waiting for others to take notice.

 What is something unique about your work style?

Colleagues have said that the attributes that make my work style most effective are my transparency and ability to engender trust and partnership.

How and why did you get interested in the tech field?

As a commercial lawyer, I started to notice that the regulatory landscape was evolving at a rapid pace and customers were setting greater expectations about how companies handled their personal information. I became intrigued by the opportunity to take the growing patchwork of requirements and create a global privacy program that colleagues could understand and execute.

How do you think we can advance opportunities and recruitment for women, who are traditionally underrepresented in privacy, AI, and tech policy?

We have seen the formation of not-for-profit organizations focused on advancing and supporting women in privacy and security over the past decade. However, I think it’s fair to say, that the for-profit world could be more intentional about exposing women to potential opportunities in these areas. For example, corporate organizations could create internal or external secondments in privacy, recruit women to become privacy champions, engage women leaders to sponsor privacy initiatives, or partner with associations that promote and support the advancement of women in privacy or technology.

Where do you see the greatest opportunities for women in 5, 10 and 15 years?

With the prominent rise of women in privacy, including leaders such as Helen Dixon (Ireland), Angelene Falk (Australia), and Elizabeth Denham (United Kingdom) who have served as the data protection commissioner in their respective countries, I expect a continuing upward trajectory for women in privacy for decades to come.

What is one piece of advice you wish you had known when you were starting out?

It’s okay to be you.

What is your organization doing to build mentorship opportunities for women and minorities who are interested in the field?

One of the things we have done at Pearson is to form a Women in Technology Employee Resource Group to celebrate, empower and develop women, including through mentorships, to succeed in their careers in technology.

How is your organization building professional development opportunities?

Pearson partners with global organizations and professional networks, through its Women in Learning and Leadership and other various employee resource groups, to sponsor business leadership programs and provide coaching and mentoring.

What are some of the professional development opportunities or people that have made the greatest difference to you and your career?

I attended a session at the Minority Corporate Counsel Association’s 2017 Diversity Conference called Women & Power: Getting Ambitious Ambition. I listened to a panel session of three phenomenal women at the top of the careers describe their individual career paths. I realized that I had heard many of their comments before, but this time they resonated with me in a different way. It was like a newsflash. Own your own greatness! Stop vetting yourself against lists and others. Stop waiting for someone to take notice of your [fill in the blank]. Stop second guessing yourself. Be bold and own your own greatness!

How does your organization contribute to the industry at large?

Pearson contributes to the development of policy and best practices for the use of personal information as a member of SIIA, Future of Privacy Forum and Centre for Information Policy Leadership.

Are there any non-work activities you engage in that lift women in professional settings?

I’ve volunteered with community groups and organizations, such as VIP Community Services and the National Federation of the Blind to mentor and lead resume and interview prep workshops for women entering or re-entering the workforce.

What book inspired you?

Becoming by Michelle Obama

Tell us something people might not know about you.

The movie Jerry McGuire inspired me to attend law school.

 

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‘Data and Technology Are Now at the Heart’; Rebrands Reflect Changing Media Marketplace

It’s 2022 and as Bill Carter, CEO of ALM, said recently about his media company’s rebrand. “It’s not enough to report on the industries we cover [anymore].” The word “media” is disappearing from organization names or at least sharing top billing with words like data, intelligence, acceleration, insights, research and activate.

Log in here to read what’s behind the rebrand craze in the business media space.