SIPA July Member News

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Media

Cablefax Expands Recognition for Their Diversity List; Deadline: July 10

With inclusion and fairness at the top of everyone’s minds these days, Access Intelligence’s Cablefax is expanding the recognition for Diversity & Inclusion excellence by adding 12 individual and organization award recognitions, including Mentor of the Year and The Trailblazers.

Every year, Cablefax recognizes the top multi-ethnic executives based on their influence and power within the industry—as well as their commitment to ensuring that other executives of color receive the same opportunities to grow and flourish. As always, it’sfree to nominatecandidates for the Diversity List.

QCSS Wins With a New Blog

In a new blogpost titledHow to Turn Your Customers Into Raving Fans, QCSS offers four keys:

1. Offer something unique– Highlight the skills and experience that will help your brand’s success.
2. Get to know your customers– Find the right process and focus on key data points.
3. Delight customers with your customer service – focus on great user experience.
4. Reward your loyal customers.
It’s always good to see a weekly blog on a member site. Readers know they are getting fresh content. Check all the postshere.

‘We Have Been Able to Grow Our Newsletter Audience by 8.6%’; Introducing MDM’s VP of Audience Development Kati Tucker

Connectiv member Omeda is doing an excellent series calledOmeda Asks. In June, the Q&A spotlighted Kati Tucker, vice president of audience development at SIPA member Modern Distribution Management (Gale Media).

Here’s an excerpt:

“Since I started at MDM in January, I put a lot of energy into growing our newsletter because I saw a lot of potential. There was a large gap between the number of people in our database and the amount of people receiving our newsletter. I wanted to create new email promotions and gate more of our site to increase our overall audience and those subscribing to our newsletter.

“Over the last few months, with COVID-19 and the pandemic happening, we have followed along with the strategy of some other large media publishers like the New York Times to gate all our COVID-19 related content. We created a hard gate where readers had to provide their email address. This has been great for getting more people into the top of the funnel. From there, we can push them through a marketing automation journey that encourages them to sign up for our newsletter. Through all of these efforts, we have been able to grow our newsletter audience by 8.6%.”

Industry Dive Honored As ‘Red Hot Company’; Upcoming SIPA Chapter Meetups Open to All

DCA Live named Industry Dive to its “Red Hot Companies” list, which recognizes the region’s fastest-growing and most exciting companies.Industry Dive first made the list in 2018.

Earlier this year, DCA Live also named Industry Dive’s VP of marketingRobin Reto the “2020 Star CMOs” list. Their event was supposed to take place at DC’s Audi Field soccer stadium in March. I happily recall meeting Robin at a SIPA Washington DC Chapter Meetup a couple years ago.

Speaking of which, SIPA has a virtual DC Chapter Happy Hour Thursday, July 21 – register here.

It is open to all SIPA members.
Ace Infoway’s Powerful Blog

Ace Infoway has an excellent blog. This article titled,10 Google Chrome Extensions for Front-end Developer, caught my attention.

“You have been using Google Chrome for years now, it’s time to make the most out of it productively. Google Chrome Extensions has brought everything on a palette board, just pick elements and play with it, making it simpler to discover the details of the web page elements at a glance.”

CSS Viewer, Responsive Web Design Tester, WhatFont and Code Cola are just a few highlighted here.

Farm Equipment Editors Announce the 2020 Dealership Minds Summit Will Be Held Virtually, August 3-5

Pivoting to virtual events is a theme of these last few months for everyone. But it’s interesting to see the strategy different organizations employ.

When Lessiter Media’s Farm Equipment announced that their 6th Annual Dealership Minds Summit will be pivoted to a virtual event, they also announced that the event would be expanded to three days, Aug. 3-5. And they will be adding free benefits for attendees such as dealer-to-dealer networking and extended access to sessions, videos, Facebook groups and VIP Membership .

“Rest assured we will continue to deliver a quality program; retaining all of the originally scheduled sessions along with live roundtable participation while also adding valuable additional learning opportunities for attendees,” says executive editorKim Schmidt.

Send News In!
If you have any news, hirings, transactions, awards or anything else you’d like fellow members to know about, please email me atrlevine@siia.net. Thank you and be safe.

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