Shareholder, ZwillGen

Stacey Brandenburg advises clients on privacy, data security, and a range of emerging issues such as acquisition and use of alternative data. A veteran of the Federal Trade Commission’s Division of Privacy and Identity Protection, Stacey regularly represents companies in FTC and State AG investigations involving consumer protection laws such as Section 5 of the FTC Act and state UDAP laws, the FTC’s endorsement and testimonial guidelines, and the California Consumer Privacy Act. She also works with companies proactively to reduce their regulatory exposure in connection with consumer-facing data collection and advertising-related disclosures.

In the alternative data space, Stacey works closely with clients to develop compliance programs that help them navigate new issues and data sets, balancing legal considerations with business needs. She assists in diligencing vendors, reviewing agreements, and evaluating and mitigating risk arising out of the acquisition and use of alternate forms of data, including webscraping, drone, and consumer data.