Linda Thomas Brooks, former CEO of the Magazine Publishers Association, has joined Connectiv as interim Managing Director. Brooks will oversee day-to-day activities, help develop the strategic plan, and assist the association in identifying potential acquisition targets for growth.
Brooks brings extensive experience pioneering developments at the intersection of media, technology and consumer behavior. Her career includes serving as Executive Vice President and Managing Director of GM MediaWorks—a stand-alone agency of GM—where she built and maintained the GM Media Lab and as President of Ingenuity Media for the Martin Agency.
Most recently, Brooks acted as co-founder and president of the data-driven integrated agency, GearDigital, a subsidiary of Wilson RMS. More, she developed media and marketing strategies for many well-known brands and companies, including General Motors, GEICO, The American Cancer Society, Johnson & Johnson, Kaiser Permanente and Experian. Brooks also has received numerous industry honors, including Advertising Age Women to Watch Award, and Advertising Women of New York Impact Award for mentoring.
Brooks is taking a leading role in ensuring the success of two of Connectiv’s largest programs, the 66th annual Jesse H. Neal Awards, which will honor the best in B2B journalism in New York City on March 27 and the Connectiv Executive Summit, which takes place May 13-May 15 in New Orleans.
“I’m excited to join Connectiv and work with so many leading brands that are helping redefine the information industry,” says Brooks. “B2B has been at the forefront of media companies diversifying revenue streams toward events and recurring revenue models. I look forward to working with members to help them continue to move their businesses forward.”
Brooks can be reached at lbrooks@siia.net.
