Jake Kimball is a results-driven professional serving as the Director of Data Performance and Marketing Operations at Questex. With over a decade of hands-on experience in marketing automation, operations, and data architecture, Jake has become a trusted expert in driving business success through data-driven strategies.

Jake has played a pivotal role in crafting seamless system integrations and cultivating a robust foundation of valuable audience data, fueling the company’s growth and innovation.

At Questex this enabled the launch of Q Activate – a proprietary platform, which predicts trending topics & behaviors and activates vertical market expertise to engage event and media audiences year-round. It’s a first-party data platform and strategy that extends across Questex – from connected media and event websites to audience and product development.

In 2023, Jake and team grew Questex’s audience by 1.2M new contacts while adding 6.9M demographic data points.

Under Jake’s Marketing Operations leadership at Questex, we have doubled digital revenue. As well, the company was awarded the 2023 UFI Digital Innovation Award.