SIIA and organizations respectfully OPPOSE SB 362 (Becker) as amended May 18, 2023. The bill is premised on a purported loophole in the California Consumer Privacy Act (CCPA) that does not exist, creating a duplicative and potentially confusing regime for businesses that are already subject to the CCPA’s disclosure, deletion, and opt-out rights; and imposing unnecessary and significant burdens on the new Privacy Agency, which remains behind on CCPA regulations.
The Attorney General’s Office expressly states data brokers are businesses subject to the CCPA.
Consumers already have all the information needed to effectuate their CCPA rights against data brokers.
The CCPA’s deletion rights have a significant downstream effect. Any limits exist out of necessity, not loopholes.