Senior Director of Audience Growth Marketing & Retention, Industry Dive

Sondra Hadden manages audience growth and retention strategies at Industry Dive, an Informa company, working closely across the editorial, product, and design teams for 30+ publications that reach over 14 million readers. Prior to joining Industry Dive in 2021, she worked in the association space for over 10 years, including leading audience and revenue marketing for American Chemical Society’s member publication. She’s helped build meter paywalls, interactive and personalized content, nurture campaigns and user journeys, and is skilled in paid media, demand and lead generation strategies, social media management, and event marketing and programming.