Timothy M. Andrews is president and chief executive officer of the Advertising Specialty Institute (ASI; asicentral.com), whose 400 employees serve a network of 25,000 suppliers, distributors and decorators in the $23.2 billion promotional products industry. Under his guidance, ASI has become the industry leader in technology and multimedia marketing across all platforms. Andrews is also president of ASI Show, which annually hosts trade shows and events across North America, and vice chairman of ASI Computer Systems Inc., whose accounting and business platform is used by nearly 1,000 companies.