SVP, PERFORMANCE MARKETING

Rhonda Wunderlin, SVP of Performance Marketing at Questex, is a visionary leader with a proven track record in driving monetization and spearheading the strategic development and acquisition of Questex’s first-party database. In her role, Rhonda oversees the execution of outbound and inbound programs across events and digital platforms, aligning with the business’ overall strategy and objectives.

With a holistic approach to optimizing audience and customer experiences through data-driven best practices, Rhonda led the development of Q Activate—a platform providing a comprehensive view of topic, audience, and intent information from multiple data sources. This innovation earned Questex the 2023 UFI Digital Innovation Award.

Rhonda’s exceptional leadership has garnered prestigious accolades, including Modern Marketer of the Year by Oracle and recognition as one of the 20 Women to Watch in Sales Lead Management. She was also honored as a 2021 Top Women in Media Change Maker. Actively contributing to the industry, Rhonda has served on influential boards, including Oracle’s Marketing Cloud Customer Advisory Board, the Software & Information Industry Association (SIIA), Omeda’s Executive Advisory Board, The BPA Worldwide Advisory Board, and currently on Bombora’s Customer Advisory Board.