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2022 Neal Award Winners Talk About Their Craft and How B2B Is Changing With the Times

2021 was a year like no other for journalism. Having settled into the pandemic and put in the midst of a racial reckoning, B2B writers felt the struggles and humanity of their audiences—and their writing rose to new heights to reflect it. Join us as the winner of the Grand Neal Award and another Neal winner discuss the process that led to their triumphant entries, and if they feel that more emotionally stirring content will continue or was just a product of the year’s pomp and unusual circumstances.