“Look closely at the present you are constructing: it should look like the future you are dreaming.” Pulitzer Prize-winning novelist Alice Walker may not have been talking about our AM&P Network’s upcoming AMPLIFY 2022 Content & Marketing Summit on June 22-23 in Washington, D.C., but she could have been. We’ve all been given a clean slate to construct a new present for ourselves. Why not start here?
Here’s a 6-question quiz with information taken straight from the sessions that you will see and hear if you attend AMPLIFY 2022. Check out the full agenda of AMPLIFY here. We’ve put our heart and sole desires to adding value to your work life into this event.
1. According to a recent Interactive Advertising Bureau (IAB) study, podcast publishers should have a balance between a greater number of ads and shorter ad lengths while maximizing placement across pre-roll, mid-roll, and post-roll positions. The majority of podcast ads today are ______________.
a. pre-roll
b. mid-roll
c. post-roll
Hear about this and more in the session Podcast Away! Lessons in Monetization and Storytelling From Our Leading Podcasts.
2. According to an Adobe Digital Trends survey, 38% of companies feel they are not prepared for a world without third-party cookies. What percentage of organizations does a recent Industry Dive article give as having “rich first-party data”?
a. 10%
b. 28%
c. 49%
d. 67%
Help secure your future by joining Industry Dive’s editor in chief, Davide Savenije, and VP of marketing, Robin Re in the session How to Succeed with First-Party Data – Industry Dive’s Playbook. (They are coming off winning 10 2022 Neal Awards!)
3. According to Hootsuite, social media will account for what percentage of all digital advertising spending in 2022?
a. 20%
b. 33%
c. 45%
d. 56%
“Social media managers will need to get creative as the ad space becomes more competitive and produce high-quality content that mirrors each network’s distinct experience.” To get a piece of this pie, attend the session Connecting Through Social Media: The Power of Social for Niche Audiences with, among others, Debbie Bates-Schrott (pictured), SVP of Yes&, and Nicole Glueckert, director of social media, Yes&.
4. Choose your words carefully. Brief Media founder and CEO and AMPLIFY keynote speaker Elizabeth Green learned right away that it would be beneficial to refer to her audience as “pet __________,” not pet owners. That’s never changed.
a. caretakers
b. readers
c. parents
d. money-spenders
Learn how Green built an idea-sharing culture and one committed to social good in her keynote talk Mission Critical: Social Good as a Core Business Principle on June 22. See the answer (and another key to her success) below.
5. An organization called Qgiv lists 15-plus strategies for volunteer recruitment. One of the strategies is to have a _________________ plan ready from the start.
a. Volunteer Succession
b. Thank-you
c. Information Session
d. All of the above
Join Alison Lake, team lead, content acquisitions, Bloomberg Law, and two association veterans for the session Why Should I Write for You? Turning Volunteer Authors and Contributors into Champions and Promoters.
6. In Forrester’s sales and channel survey, what percentage of B2B sales leaders said they expected their company’s commitment to diversity, equity and inclusion would be considered by buying committees when evaluating a potential partnership?
a. 10%
b. 22%
c. 33%
d. 54%
“Words matter. You as writers, editors, content creators have a lot of power,” said Melanie Padgett Powers, owner of MelEdits. “The best copy editors I know are… paying attention to how people speak and how language is evolving.” Incorporating Diversity, Equity, Inclusion, and Accessibility (DEIA) into Your Magazine in a Purposeful Way with Padgett Powers and Lilia LaGesse (pictured) will be a must-see session.
ANSWERS
1.b Mid-roll garnered 64% of the ad revenue share last year compared to 32% for pre-roll (up from 22%) and 4% for post-roll.
2.a 10% – “The other 90% fall into the second category. They have been using third-party data and cookies as a patchwork to target audiences, but now that those cookies are becoming obsolete the future has been looking pretty bleak.”
3.b 33% – Brands will have to work harder to create ads that mirror and enrich the distinct experience each social network offers.
4.c parents – Trust is huge, Green said. “Be willing to be vulnerable to establish trust in your organization.”
5.d all of the above. “Try hosting an info session, either virtually or in-person, to explain your program and answer any questions you might have… A succession plan is essentially a guide to what a volunteer should do if they can no longer fulfill their duties and need to pass them to someone else… Develop a good reputation for your volunteer program by emphasizing appreciation from the get-go. Make a plan to thank each person who attends an info session about your program or comes to a one-off volunteer opportunity.
6.d 54% – Incorporating DEI into your publications will only become more and more valuable as time moves on. Don’t miss this session! Also, the second-day keynote will be: We Are the Change Makers: How Association Pros Are Driving Multi-level DEI Progress.
Your Score
1-3 right – Come to AMPLIFY for the right answers!
4-5 right – We need you in the rooms where it happens!
6 right – Board elections are coming up! Any inclinations?
